You'll Never Believe The Pictures They Used To Market These Homes
The most critical aspect of marketing a home for sale is its proper promotion on the internet.
And nothing peaks a buyer's interest in a home more than exceptional images that make the buyer want to see more of the home.
While it takes a whole lot more than just great pictures to sell a home, terrible pictures and improper scene staging reduces your odds of converting online traffic to offline traffic at your home.
So, like me, you might wonder what the heck the listing agents were thinking when they used the pictures below in their online listings.
Here are nine recent pictures and ONE classic, direct from the MLS, that agents have used when marketing a home for sale that make me scratch my head ...
VIDEO WITH COMMENTARY ON THE UGLY PICTURES
Open And Bright
Nothing says "buy me" like an image that conveys bright, open space. The key is in the preparation prior to taking the picture. This one reminds me of an old saying ... "a place for everything and everything in its place!"
Fine Cherry Cabinets
Following the artist that posted the previous image, this listing agent is just showing off.
I'm sorry Mr. Listing Agent, but my buyer prefers granite counters (I wouldn't have noticed the incorrect counters if you had softened the light from the mid-kitchen floor lamp).
Thank Goodness For iPhones
Otherwise, we would never have seen this staged picture.
I was getting all excited about the retro-backsplash in this kitchen until I realized the agent uploaded the image sideways. You really have to wonder if a professional's camera would have pulled off this shot like the agent's iPhone did.
I Just Can't Put My Finger On It
There is something wrong with this picture, can you tell?
When you have been in real estate as long as I have, you are able to identify the small details that ruin a picture. Don't worry, I'm here for you!
Every Artist Has A Signature
Just to ensure you knew it wasn't a mistake...
Don't worry, you'll finger it out.
I've Got You In My Sights
I really don't like this picture. It's like looking through the scope of a rifle at a home. Do you want to live at the wrong end of a rifle?
It gives me flash-backs to Panama and my time in the Army.
I guess the listing agent wants to let the seller know that he's got him covered?
I'm Scared To Guess What It Is
It has the outer appearance of a cooler, yet the unmistakable posture of a commode.
Regardless of whether is for storing or releasing, does it really belong in the MLS?
Use 'Em Or Lose 'Em
The MLS limits each property to a fixed number of pictures. Don't worry Mr. and Mrs. Homeowner, this agent makes sure you get your full money's worth.
I Won't Buy This Home Unless
It has both keys for the irrigation system control cover
Now this is an agent who knows how to capture my attention!
And for those of you who are drawn by the picture to come see the home ... Do Not Remove!
Gotta Love Those Selfies
Way to go Tiger, you covered your face with the Camera. But we still know who you are ...
Pictures Are Important When Selling Your Home
I hope you enjoyed the pictures. All were used to market homes in the MLS, and I doubt most of the homeowners represented were aware these even existed.
When you hire an agent to market your home for sale, ask him or her to send you a link to the listing with all the pictures included. Don't be afraid to ask for some to be re-taken or removed.
Remember, the pictures WILL NOT sell the house for you, but the wrong pictures might drive away a buyer who would have been interested had the pictures not chased him away.
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The National Association of REALTORS conducted a survey and found that 72% of home sellers hired the first agent they interviewed.
Maybe that is why so many sellers fail to sell on their first attempt, or even worse, sell their home for less than they would get had they used a progressive home selling plan. It doesn't have to be that hard, and you don't have to give your home away either! Let us help.
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