Do Pictures Really Help Sell A Home?
I was up early this morning, reading a bunch of great real estate blogs from around the country. I find a lot of useful ideas and information by scanning the work of other real estate professionals across the country. One blog that I find myself returning to from time to time is The Phoenix Real Estate Guy because his writing style is so easy to read.
Here's my video "take" on the topic of ugly listing pictures:
PICTURES THAT DON'T HELP THEIR SELLERS
Today, he was 'ranting' about one of his favorite pet peeves. You see, this guy really doesn't understand why real estate agents post new listings (new homes for sale) in the Multiple Listing Service (MLS) without a full complement of pictures. While I encourage you to enjoy his rant at the Phoenix Real Estate Guy, I also decided that this would make a great case study in which we would use actual numbers to determine the validity of his concern (but applied with real estate graphs for the Tallahassee housing market).
Tallahassee Homes Sell With Use Of Pictures
While I typically am not a "ranter" when it comes to writing the Tallahassee Real Estate Blog, I really do have to concur with Jay in Phoenix about sloppy work and missing the mark when working to sell a home in Tallahassee. When I study all of the homes for sale in Tallahassee, as well as all the homes that sold in the past 24 months, I find that many real estate companies do a good job of displaying many pictures of their listings for buyers to view. As a matter of fact, better than 1 in 3 listings had maximized its use of pictures. But I did find it shocking that nearly 25% of active Tallahassee home listings have 2 or fewer photos in the MLS.
Proof That Pictures Help Sell Homes?
This final graph appears to suggest that pictures do have an effect on the saleability of a home listing. In all but one area of the MLS, the average number of pictures per home is higher in "Sold" listings than it is in "Homes for Sale." Coincidence.... I don't think so! I wonder what Jay would think?
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