Our clients love the way we market their homes.
Why? The answer is simple - Joe Manausa Real Estate uses the best-in-class resources, state-of-the-art internet marketing techniques and a consistent, tried-and-true approach using the 3 P's of marketing:
1. Product: Our team will work with you to make the product, your house, stand out among the competition.
2. Price: We'll help you analyze the comparable recent sales and compare each component of the value to accurately price your home to sell in today's market.
3. Promotion: We have a dedicated marketing team working to ensure that the most ready, willing and able buyers see your home, so that it will sell quickly and for top dollar.
Today's technology makes it easier than ever for consumers to view and research listings on the market. With the click of a button, prospects can find homes on Zillow, Trulia and countless other sites. However, the ease of access also makes it easy for sellers to speculate or advertise without ever intending to sell -- or even worse, post inaccurate information without any kind of accountability.
At Joe Manausa Real Estate, we make sure our listings are professional, clean and accurate. They stand out from the crowd. Here's how we do it:
We syndicate to the most trafficked websites available.
We create a custom, robust and engaging web page for every one of our listings. This allows us to promote the unique and compelling facts about our homes in a format that we control to highlight and accentuate the positives that present our listings most effectively.
We use professional photography.
We use drone photography. Just about every home looks good from the sky. These images also provide an interesting perspective that captures the buyers' attention.
We use custom imagery, when appropriate. We have the technology to generate graphics that accentuate the positive features surrounding your home.
We create HD home video tours. Video is all the rage today, especially on social media. We produce high-quality, full resolution, professional videos for our listings. We showcase the home, highlight the positives and optimize the distribution to make sure that our listings get the most visibility among potential buyers.
In addition to top quality photography and compelling video we also provide amazing 3D scan technology using Matterport, which gives potential buyers an engaging way to explore your home before they even visit it.
We have a user-friendly website. One of the big reasons we're able to attract so much attention to our clients' homes is because we have terrific flexibility and control over the presentations on our website. The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. On the local MLS or Zillow, there is little freedom to change the content or descriptions.
On www.manausa.com, the shackles have been released and we're free to show your home the way buyers want to envision it. This gives us the power and flexibility to accentuate the unique and compelling positives of your home...but none of that matters if nobody sees the description, photos, and videos! So what do we do?
We market on social media. How do we get buyers to our website to see it? We employ SEVERAL different strategies, but chief among them is Facebook Marketing.
Our listings are uniquely positioned with the highest levels of visibility among targeted prospects! We employ state-of-the-art targeting techniques that other brokerages can't figure out - while our clients are benefiting from exponentially boosted traffic.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook. More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
By combining all of the strategies above, we get REAL results for our clients.
The bottom line is, your home is unique and the marketing efforts must reflect that to attract the types of buyers who will recognize the nuances that make your home special. As marketing professionals, we take the time to describe your home with enticing words, captivating photos and descriptive tools like floor plans, 3d scans, video, close up "macro" imagery and more.
Equally as important to the marketing is accurate pricing. Our team at Joe Manausa Real Estate pours over scattergrams, area data, and recent sales in the area to make a quantitative analysis of the subjective differences among recent home sales.
When we develop a pricing strategy together, you have the assurance that we have come to an accurate listing price for your home. Our goal is for you to be confident that we are going to get top dollar for your home.
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds those expectations. But don't just take our word for it, read what our clients have to say in their own words.
Yesterday, Preston Scott asked me how much HGTV has impacted the real estate market. Well, believe it or not, it has had a huge impact on homebuyers, and typically not in a good way. Like an addict wanting a quick fix, some buyers are not making sound decisions. Listen To Full Podcast Here Listen to "Tallahassee Real Estate Market 01/15/18" on Spreaker.READ MORE