Selling A Home: Are You The 'Set-Up' House?
There are many people who think they are selling a home, but in fact they only serve the market as a set-up house. Could this be you?
Over the past five years, more than 60% of all "wanna-be" home sellers have failed at the task of selling a home.
They listed their home on the market. People came by at all hours to preview the home. But the home never sold.
Imagine offering your home for sale for six months, twelve months, or even several years, only to fail to sell each time. That level of continuous rejection is enough to bring down anybody's spirits.
Most of these homeowners thought they were doing all the things necessary when selling a home, but a far more sinister reality was their fate.
Their home was being used by knowledgeable real estate agents as the set-up house.
Don't Be The Set-Up House When Selling A Home
So how exactly does the set-up house work?
When somebody selling a home decides to make the asking price higher than buyers are willing to pay, real estate agents often times use it as the "set-up" house for selling a properly priced home.
For example, if two very similar homes are near each other, with one priced at $250,000, and the other priced at $280,000, the higher price home is often showed first. Then the real estate agent says "If you like this home at $280,000, you are going to love the home down the street priced at $250,000!"
The overpriced home is used to "set-up" the properly priced home.
Don't let this be you.
Selling A Home With Modern Technology
There is a right asking price to use when selling a home. Price it too high and you end up being the set-up house for homes similar to yours.
Price it too low and you are likely to leave money on the table.
The difference between getting a home sold versus being part of the majority that fails to sell is all about putting all the right systems into place. I do not know of an individual agent that can do this anymore.
At Joe Manausa Real Estate Manausa & Associates, we like to ask "why hire a real estate agent when you can hire an entire real estate company?" The traditional method is failing homeowners, you really can do better.
If you would like to better understand the process of selling a home in 2012, just drop me a note and we can schedule a time to preview our Progressive Home Selling Plan. It takes all of our team working the plan every single day to ensure that you are actually selling a home and not merely serving as the set-up house for your neighborhood.