You Can Sell Your Home Without A REALTOR

Don't listen to the shallow marketing rants from the real estate community, you can sell your home without a Realtor.

If you understand the process of selling a home, you can do it yourself as a For Sale By Owner (FSBO) and potentially save yourself tens of thousands of dollars.

You CAN Sell Your Home Without A REALTOR

Now don't get me wrong, I make my living helping people sell their homes. If everybody sold their home as a FSBO, I might be out of business.

But I know the majority of people do not have the time or the inclination to take on such a project, so I have no fear sharing the "home selling secrets" that evade many home owners (and agents).

You see, to sell your home without a Realtor, all you have to do is replicate what a top real estate agent would do for you. It's fairly simple, but it won't be easy. If you are up for the task, you could save a large chunk of money.

Unfortunately, less than 12% of For Sale By Owners actually succeed in selling their home without the help of a real estate agent, and it's because they make some mistakes that are easy to avoid.

So here is what you need to know.

One thing you need to understand right up front is that the only differences between you and a real estate professional or another “For Sale By Owner” are knowledge and experience. Experience is tough to gain but knowledge is available here.

I talk to people regularly that sell on their own. It’s hard work, involves a lot of time, some expenses, and requires a sound plan. This book will help you develop a winning plan and empower you to collect all of the equity in your home. Just tell us where to send it!

How To Sell Your Home Without A REALTOR

Selling a home requires targeted exposure and proper pricing.

Targeted Exposure: Knowing the types of home buyers and where to find them is critical for the home seller who really wants to sell a home. Home buyers leave clues on the internet, you just need to know how to read them so that you can pursue active buyers instead of all the other people who only look like home buyers.

By using targeted exposure techniques, the home seller wanting a sale NOW can focus on the active buyers, instead of getting disappointed with multiple interactions with the info seekers and comparison shoppers.

By way of example, look at the image below. This is a home that was "marketed" for 123 days with a competitor of ours. It failed to sell. In the first day with our targeted marketing plan, we exposed it to 38% more buyers than theirs had seen in four months!

Sell Your Home Without A REALTOR

Proper Pricing: If you have studied your competition very closely, then you will have a good idea of the price your home is most likely to fetch in today’s market. You should understand that the price that you set on your home will determine whether or not you even get selected for viewing.

Getting viewed online is a critical step in getting people interested in your home, so you have to "get more views." Think about it ...

94% of today's home buyers use the internet when shopping for a home. They use a property search tool to generate a list of homes they want to look at, and for the majority, the first criterion they enter is a price range. The more aggressively you price your home, the more searches that you show up in... just don't give your equity away.

These two elements, targeted exposure and proper pricing, complement each other in that a strength in one allows for a weakness in the other.

If you have the absolute best targeted marketing plan for your home, then you can ask and get a little higher price. The contrary is true as well. If you are unable to achieve the greatest reach through your marketing plan (show reach slide from listing presentation), you can make it up by offering your home at a lower price.

Now I suspect that the reason you want to sell your home without a Realtor is so that you can save on the commission. If so, then lowering your asking price to overcome a less than perfect targeted marketing plan defeats the point. Right?

So to sell your home without a Realtor and get more money in the process, you absolutely have to implement a targeted marketing plan for your home.

My real estate internet marketing plan has been running since 2007, and I have thousands of prospective buyers that see my new offerings within hours (or days) of them hitting the market. Because of this, I can create competition for a listed home, and this helps drive up the price (that is why we achieved the results in the image above).

When only one person knows about a home, they typically can negotiate a lower price, so you absolutely want to reach the largest buyer pool possible. We call this "increasing the size of your buyer pool," and that is primary goal of your targeted marketing plan.

To sell your home without a Realtor, you must create a web presence (I recommend you create what is known as a single property website) and work every single day to drive traffic to that page. This is not a set-it-and-forget-it plan, rather it is a daily marketing grind. My office spends more than 12 man-hours per day solely on driving traffic to the properties that we have listed for sale. You have to do what we do (if you don't want to hire us).

There are plenty of articles on selling a house on the Tallahassee Real Estate Website, just follow the links in this article to better educate yourself on the process.

As I noted earlier in this article, it really is rather simple, it's just a lot of work. But if you own a home that is worth several hundred thousand dollars, your hard work in getting your home sold without a Realtor could be worth upwards of twenty thousand dollars or more, so it very likely could be worth the effort!

If you want to sell your home without a Realtor, you can always drop me a note to schedule a time to meet and discuss what we would do specifically for your home, as this will give a plan of attack on what you will need to do.

Video Answers To Your Questions

What are closing costs when buying a home?
What are closing costs when buying a home?
If you are planning to buy a home now, or in the next few months, there are some fees and expenses you’ll need to pay in addition to your down payment that you should know about. Other than your down payment, all money you spend when you buy a home are called “closing costs,” and you should know about them ahead of time. Even experienced buyers can be surprised at all the costs that are associated with buying a home today. This short video will cover what you need to know so that you can (one, be prepared,
What To Offer On A Home In A Sellers Market
What To Offer On A Home In A Sellers Market
We are experiencing the strongest seller's market on record, so you have to be prepared to make the right kind of offer if you want to buy a home today. And it's not all just about how much to offer, there is so much involved when making the "RIGHT" offer in a seller's market. I have shared my experience of selling thousands of homes in a seller's market, both with working for buyers and with working for sellers. I have shared 3 important home buying tips to enlighten you on what matters most to sellers so
What Is A Seller's Market In Real Estate?
What Is A Seller's Market In Real Estate?
You might have heard that we have a huge seller’s market right now in real estate. Do you know what that means? This real estate frequently asked question comes up from time to time when somebody is buying a home or selling a home. They want to know if its a buyer’s market or a seller’s market. Is now a good time to buy a home in the Tallahassee real estate market? I have prepared this short video to demonstrate the conditions that make this a seller’s market, and then we’ll show you the numbers and how we
How Much Margin For Negotiation Should I Include In My Asking Price?
How Much Margin For Negotiation Should I Include In My Asking Price?
I was recently asked "How much margin for negotiation should I include in my asking price?" This is a common question from experienced home sellers. They have sold homes in the past and understand the negotiation process involves a game of give and take, so doesn’t it make good sense to start with a little wiggle room in your price so that you can give it to the buyer to secure a sale? Here's what you should know. I explain EXACTLY how much margin for negotiation you should add to the price of your home t
How Long Does It Take To Sell A Home In 2020?
How Long Does It Take To Sell A Home In 2020?
How long does it take a home to sell in 2020? I've been asked this question a lot recently, and it made me realize a full explanation was in order. Why? Because if you understood how to sell a home for top dollar, you would know that it is a trick question. Trust me on this. Invest the few minutes it takes to watch the video and you'll have a better understanding of selling a home than do most people in the real estate industry (and I'll prove it!).
How Many Times Will A Home Seller Counter Offer?
How Many Times Will A Home Seller Counter Offer?
This real estate frequently asked question is from a recent home buyer. If you are about to buy a home in Tallahassee Florida or beyond and you’re trying to better understand how the real estate negotiation process will work, then understanding how to better control the negotiation is going to keep some of your hard-earned money in your pocket!
What Is A Swimming Pool Worth?
What Is A Swimming Pool Worth?
What Is A Swimming Pool Worth? Recently, a customer buying a home asked me a simple question. She inquired “how much does a pool add to the value of a home?” Pretty simple question, right? Well, by the end of this short video, you’ll know the not-so-simple answer (and why this is so important).
How Digital Has Changed How We Sell A Home Today
How Digital Has Changed How We Sell A Home Today
Time to sell a home? The digital age has had a huge impact on what homeowners must do to get top dollar when selling their home. In this video, Joe Manausa explains why and how things have changed, and then lays out the plan for what home sellers must do.
What Is Pre Marketing In Real Estate When Selling A Home?
What Is Pre Marketing In Real Estate When Selling A Home?
What is pre-marketing in real estate when selling a home? When your home hits the market and it "goes live," how many buyers will be standing in line to get in? Will it look like an Apple store on the day the new iPhone is released? If not, why not? ... it's all in the video ??????
How To Subscribe To The Joe Manausa Real Estate Channel On YouTube
How To Subscribe To The Joe Manausa Real Estate Channel On YouTube
Have you subscribed to the Joe Manausa Real Estate Channel on YouTube? It's a "must" for people who are planning to sell or buy a home in the near future. Just click subscribe to get started, and the bell icon, so that you never miss anything!
Who is responsible for determining the value of the home you want to buy?
Who is responsible for determining the value of the home you want to buy?
If you are planning on buying a home now, or within the next three to six months, you are going to have all sorts of questions pop up for which you’ll want answers. Among the most important of these will have to do with figuring out what a home is worth. As a matter of fact, I was recently asked this question “Who is primarily responsible for determining the market value of the home you want to buy?” Questions about valuation are very common from buyers of all experience levels because nobody wants to overp
Home Selling Tip: Don't Price Your Home On The 9s!
Home Selling Tip: Don't Price Your Home On The 9s!
One of the most important steps in your marketing strategy when selling a home is setting the initial asking price for the home. While I have discussed this in previous videos, today I’m going to discuss a technique that I refer to as pricing on the 9s. It works to reduce the buyer pool for the home seller and reduce’s the seller’s chances of getting top dollar for the home. It is a terrible tactic and works against the seller. If you watch this short video, you’ll understand exactly why it hurts home selle

Video Housing Market Reports

Is The Housing Market Too Hot To Sustain?
Is The Housing Market Too Hot To Sustain?
The real estate market September 2020 continues to be hot, despite no end in sight for the COVID-19 pandemic. I was wondering, "is the housing market too hot?" Is the current rate of sales sustainable? Are we seeing 2003 through 2006 conditions happening again? This housing market report starts with a look at the big picture, the US housing market, and then drills down to Tallahassee housing market, and finally to zip code level in the Tallahassee real estate market. Sit back, relax, grab a cold drink, and
Foreclosures 2020: The Coming Coronavirus Foreclosure Crisis
Foreclosures 2020: The Coming Coronavirus Foreclosure Crisis
Is there a foreclosure crisis or is it fake news? I’m seeing a lot of videos and articles about the impending doom of the housing market. A tsunami of foreclosures? Evictions by the millions? Home prices dropping by 40%! There are a lot of doomsayers getting a lot of attention these days. Wouldn’t it be interesting to take a fact-based look at the housing market instead? Sit back, relax, and watch our Housing Market 2020 Forecast, and you'll discover the real deal about the impending foreclosure crisis in
September 2020 Housing Market Report Using Quartiles
September 2020 Housing Market Report Using Quartiles
Our early September 2020 housing market report quartiles home prices in the real estate market through last month. What’s a quartile you say? A quartile housing report is like a median housing report on steroids, it gives you 3 times the information about what people are spending on homes. If you are new to reports using quartiles, stick around to the end of this short video and you’ll see how we glean quality information using the quartile function. Sit back, relax, kick your feet up, and prepare for a dif
The Difference Between New Home Sales And Existing Home Sales
The Difference Between New Home Sales And Existing Home Sales
The Tallahassee real estate market continues to suffer from a decimated inventory that forces multiple buyers into bidding wars over each new listing that hits the market. Hands down, bar none, this is the best time to sell a home that I’ve ever seen in my near 30 years experience selling homes in Tallahassee. There simply are not enough homes for sale for our normal market demand. That’s right. Demand is not the highest I’ve ever seen, but supply is the lowest on record. The reduced supply of homes is due
Housing Market August 2020 Update
Housing Market August 2020 Update
This video provides an analysis of the Tallahassee real estate market in early August of 2020. If you own a home in Tallahassee, this will give you insight into how your largest asset is doing and let you know where you stand if you would like to move now or in the near future. If you do not live in Tallahassee, this report is likely to reveal market conditions very similar to your own, though the price-points might be higher or lower.
The Difference Between New Home Sales And Existing Home Sales
The Difference Between New Home Sales And Existing Home Sales
The Tallahassee real estate market continues to suffer from a decimated inventory that forces multiple buyers into bidding wars over each new listing that hits the market. Hands down, bar none, this is the best time to sell a home that I’ve ever seen in my near 30 years experience selling homes in Tallahassee. There simply are not enough homes for sale for our normal market demand. That’s right. Demand is not the highest I’ve ever seen, but supply is the lowest on record. The reduced supply of homes is due
Pending Home Sales Report August 2020
Pending Home Sales Report August 2020
The Pending Home Sales is a leading indicator for the housing market, based on pending sales of existing homes. A sale is listed as pending when the contract has been signed but the transaction has not closed, though the sale usually is finalized within one or two months of signing. Most housing market analyses identify home sales after they close, but a study of pending home sales give us real estate market information nearly two full months earlier than do closed sales reports. The August pending home sal
Luxury Homes Market Report July 2020
Luxury Homes Market Report July 2020
If you are selling your Tallahassee luxury home in the next 3-6 months, you naturally may be asking yourself if this is a good time to sell due to COVID-19. This is one of the most common questions I’m getting from friends and clients right now. If you’re going to sell, you obviously want to sell for every dollar you can get. So is it possible to sell a luxury home in Tallahassee for top dollar right now?
July 2020 Housing Market Report
July 2020 Housing Market Report
The Housing Market July 2020 Report is a comprehensive analysis of the Tallahassee real estate market at the half-way point in 2020. If you own a home in Tallahassee, this will give you insight into how your largest asset is doing and let you know where you stand if you would like to move now or in the near future. If you do not live in Tallahassee, this report is likely to reveal market conditions very similar to your own, though the price-points might be higher or lower.
3 Market Forces Helping Home Sellers
3 Market Forces Helping Home Sellers
Where Have All The Houses Gone?
Where Have All The Houses Gone?

Your Local Expert In Tallahassee

When moving to, in, or from Tallahassee, you will fare better if you work with a local expert. We are here to help. If you have further questions on the Tallahassee real estate market, you can leave a comment below, give us a call at (850) 366-8917, or drop us a note and we'll give you the local information needed to ensure a successful, smooth transaction.

As a local born and raised in Tallahassee with a focus on customer service, I promise you'll find great success when working with Joe Manausa Real Estate, just as have our past customers. You can read thousands of their reviews reported on Google, Facebook and Zillow right here: Real Estate Agent Reviews Tallahassee.

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