Pre-Marketing When Selling A Home: 6 Benefits Home Sellers Reap With Early Notice To Buyers
Posted by Joe Manausa on Monday, January 30, 2023 at 6:00 AM
By Joe Manausa / January 30, 2023
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Are you looking to sell your home for the most money possible in today's fast-paced and competitive real estate market? Then you may want to consider pre-marketing strategies.
Pre-marketing a home is the process of promoting a property before it is officially listed. It's a way of creating interest and visibility among potential buyers, and it has become a necessity in today's real estate market.
This article shares six important benefits home sellers gain when they pre-market their homes and explores why pre-marketing a home has become a necessity and how it can help you sell your home faster and at a higher price.
Want to get ahead of the competition and sell your home faster? Learn why pre-marketing has become a must-have strategy for homeowners in today's real estate market and how it can give you the edge you need to sell your home at top dollar.
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6 Benefits You Gain When Pre-Marketing Your Home
Pre-marketing a home has become a necessity in today's fast-paced and competitive real estate market. By pre-marketing a home, homeowners can increase the visibility of their property, generate interest, and attract potential buyers before the home is officially listed.
Here are six important reasons why pre-marketing a home has become a necessity:
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Prepare The Home: By pre-marketing a home, homeowners have more time to prepare the home for sale. This includes decluttering, cleaning, and making any necessary repairs or renovations.
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Increased Visibility: By pre-marketing a home, homeowners can increase the visibility of their property and make it more attractive to potential buyers. This can be done through social media, email marketing, or by hosting a pre-marketing open house.
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Generate Interest: Pre-marketing a home can generate interest in the property before it is officially listed. This can be done by providing potential buyers with detailed information about the property, such as its features, floor plans, and photos.
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Create A Sense Of Urgency: Pre-marketing a home can create a sense of urgency among potential buyers, which can result in a higher-dollar and faster sale. By letting potential buyers know that the home will be available soon, they may be more inclined to act quickly to secure the property.
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Identify Interested Buyers: Pre-marketing a home allows homeowners to identify interested buyers before the home is officially listed. This can help the homeowner to have a better understanding of the target audience and can help them to price the home more effectively.
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Optimize Homeowner's Position In The Negotiation: Any activity that increases buyer interest helps strengthen a home seller's position in negotiations. When only one buyer is interested, the seller will negotiate price downwards with the interested buyer. But when multiple buyers are interested, the buyers compete with eachother for the right to buy the home. Isn't this what every seller wants?
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In today's competitive real estate market, home sellers must endeavor to copy the marketing tactics used by the most successful organizations in the world. Home sellers must think of their home as a product and should think, "what would Apple do?"
Apple works for months to get the word out about a new product launch, and they do this for multiple products. They do not keep quiet when they create a new phone. Instead, Apple promotes the new phone constantly (long before it is available).
Apple's pre-marketing does a great job of generating interest that people are standing in line to buy the new iPhone the day it becomes available. Home sellers should endeavor to do the same.
Home sellers must think of their home as a product and think of the day their home becomes available for purchase as the "product launch date." A sound pre-marketing campaign serves to get the word out and ensures a line of ready-buyers the day the home is available to buyers.
Selling A Home?
When it comes time to move, and you need to sell your home, put a lot of thought and effort into finding a real estate listing agent with a strong pre-marketing presence both online and offline.
The bulk of a great marketing plan happens (BEFORE) a home is available, so check out an agent's ComingSoon website and social media pages to ensure you see a lot of other homes getting a lot of activity in the pre-marketing stage of being sold. If you would like a free copy of our pre-marketing plan, you can get it here.
Remember, it takes multiple interested buyers to negotiate the price of a home to its highest potential, so hire a powerful listing agent who can deliver the goods with a strong pre-marketing plan for your home. You will get your home sold for the most money possible and sell your home in a predictable timeframe, yielding the best possible outcome in the sale of your home.
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