It Is Time To Separate The Wheat From The Chaff In Real Estate
Welcome to mid-June in the Tallahassee real estate market. It is hot, it is humid, and it is also an important time of year for people who have chosen to sell a home.
Every year at this time, there is a group of home sellers that will be required to make an important decision. It is those sellers who chose to market their home at a price buyer's would not accept, thus their initial asking price will not produce a home sale.
It is (as they say) time to separate the wheat from the chaff, and determine which home sellers will adjust their prices to current buyer demand, and which seller's will fail to sell their home in time to be settled by the end of the Summer.
Wheat, Chaff, And Real Estate
Wheat is an important grain for the diets of most Americans. While I am no farmer, my understanding is that a milling process is used to separate the inedible "chaff" from the rest of the grain in order to produce a staple that we can consume. In other words, to separate the wheat from the chaff means to separate things of value from things of no value.
All homes have value, and that value is relative to what homebuyers can choose on the day that they make their purchase decision. So when a home is on the market for a fair amount of time (real estate liquidity determines that time frame), if nobody buys it, then the market has called it "chaff." Homes that are priced correctly are seen as valuable, while those that are priced incorrectly are not.
Do Or Do Not, There Is No Try
One of my favorite quotes of all-time came from Yoda in the initial Star Wars movie, when he sagely advised:
Try not. Do or do not. There is no try - Yoda 1977
What a great and simple way to say "just do it."
Getting your home sold is about correct marketing and correct pricing. If your marketing is poor, fix your Realtor. If your pricing is poor, change it. You do not need to "hope for a buyer," simply decide to sell your home or take it off the market.
Take a look at our progressive internet marketing plan for home sellers, and compare it with what you have tried. If your efforts have been well spent, then your pricing is broken.
If we can help you in any way to separate yourself from the chaff, simply drop me a note and we will respond shortly.
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