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What I Learned From My 100th Home Sale From Facebook

I've never thought of myself as a "Facebook person."

The fact that I just closed on the 100th home sale originating from our Facebook marketing is making me reconsider my position.

Why You Need Facebook Marketing In Real Estate Sales

Facebook Is The Internet

Anybody who tracks digital marketing trends can quickly tell you that Facebook is now the dominant player online.

In fact, in 2016, there was a day when 1 in every 7 people on the planet actually logged into Facebook. Can you imagine?

So I encourage you to internalize this thought if you want to sell your home for top dollar.

94% of homebuyers are on the internet, and Facebook is the internet.

Your home selling plan must include a strong Facebook strategy if you want every single penny out of the sale of your home.

Why You Need Viral Marketing In Real Estate Sales

The biggest (ignorant) statement you will hear from listing agents regarding their marketing plan is that "it only takes one" buyer to buy your home. They'll say they have a great network of buyers and one will surely want your home. But this raises a big question ...

Do you want to just sell your home, or do you want to sell it for the most money possible?

A viral marketing plan enables a home seller to reach far beyond the normal boundaries of real estate marketing. We can "create a buzz" about a home among the thousands of people who won't be buying it, but people within their social sphere who would consider moving will hear about the home. This increases the buyer pool for your which effectively increases the competition for your home, which drives the prices up as MULTIPLE OFFERS arrive.

It takes "just one buyer" to sell your home. But it takes multiple buyers for you to be able to net the most money possible from the sale of your home.

Wanna Know Why Most Real Estate Marketing Plans Don't Work?

Realtor at work in TallahasseeBecause most real estate agents don't work a plan!

With roughly half the listings in the Tallahassee MLS failing to sell during their initial listing period, you have to wonder if real estate agents are lazy or if they are ignorant.

Who would you rather hire, somebody too lazy to market your home EVERY DAY, or somebody who does not realize that daily marketing is essential?

If neither of those options appeals to you, let us know by making contact with us below. We'll take it from there!

How To Decide Upon Which Real Estate Listing Agent To Hire

The following is a simple checklist you can use to evaluate the listing agents you have selected to interview for the job of selling your home.

  • How many five star reviews do they have on Google, Facebook & Zillow? This one is simple. If their past customers don't take the time to leave positive reviews about their service, why would you hire them to sell your home? Make sure you are getting your money's worth, as you'll spend tens of thousands of dollars to sell your home. Visit Google. Visit Facebook. Visit Zillow.
  • How often do they market their properties on Facebook?  - Don't take their word for it, go to their FB page and look for property listings.
  • How much interaction do their Facebook posts create? - Some agents will actually put pictures of their listings on their page ... but marketing is about creating interaction. How many likes/shares/comments do they average per listing. Most of what I see are the agents in the company making comments. But check out our page, we have buyers asking us questions about our listings. You'll rarely see that on another Facebook real estate company page.
  • How often do they create new content on their websites? Facebook gets the buzz started, but what are they doing on their own websites to enhance the relationship begun on Facebook? We provide information that homebuyers need. We create information that home sellers need. In fact, what you are reading right now is something I wrote on the morning of 4/28/2017. I create a new article every weekday (and have been doing so since July 2007). This content helps us keep buyers looking at our listings.
  • How much money do they spend marketing their listings? We spend more money each month marketing our listings than most agents earn in a year. Why does this matter? Because it takes money to create optimal reach on Facebook and Google PPC. It's one thing to hear an answer to this question, but totally another to make them fire up a computer and show you their reach on the internet. In my experience, 99.9% of agents have the same, very limited reach.

The Job Of Selling Your Home

We would like the opportunity to interview for the job of selling your home. Whether you choose to hire us or not, we promise you will learn enough to save you thousands of dollars when you do sell your home. And for timing, it does not hurt to meet with us months or even years before you decide to sell, as we have tips and pointers that you can use to ensure you get top dollar when the home sells.

We are here to help. Simply drop me a note and we'll be in touch right away.

Video Answers To Your Questions

What are closing costs when buying a home?
What are closing costs when buying a home?
If you are planning to buy a home now, or in the next few months, there are some fees and expenses you’ll need to pay in addition to your down payment that you should know about. Other than your down payment, all money you spend when you buy a home are called “closing costs,” and you should know about them ahead of time. Even experienced buyers can be surprised at all the costs that are associated with buying a home today. This short video will cover what you need to know so that you can (one, be prepared,
What To Offer On A Home In A Sellers Market
What To Offer On A Home In A Sellers Market
We are experiencing the strongest seller's market on record, so you have to be prepared to make the right kind of offer if you want to buy a home today. And it's not all just about how much to offer, there is so much involved when making the "RIGHT" offer in a seller's market. I have shared my experience of selling thousands of homes in a seller's market, both with working for buyers and with working for sellers. I have shared 3 important home buying tips to enlighten you on what matters most to sellers so
What Is A Seller's Market In Real Estate?
What Is A Seller's Market In Real Estate?
You might have heard that we have a huge seller’s market right now in real estate. Do you know what that means? This real estate frequently asked question comes up from time to time when somebody is buying a home or selling a home. They want to know if its a buyer’s market or a seller’s market. Is now a good time to buy a home in the Tallahassee real estate market? I have prepared this short video to demonstrate the conditions that make this a seller’s market, and then we’ll show you the numbers and how we
How Much Margin For Negotiation Should I Include In My Asking Price?
How Much Margin For Negotiation Should I Include In My Asking Price?
I was recently asked "How much margin for negotiation should I include in my asking price?" This is a common question from experienced home sellers. They have sold homes in the past and understand the negotiation process involves a game of give and take, so doesn’t it make good sense to start with a little wiggle room in your price so that you can give it to the buyer to secure a sale? Here's what you should know. I explain EXACTLY how much margin for negotiation you should add to the price of your home t
How Long Does It Take To Sell A Home In 2020?
How Long Does It Take To Sell A Home In 2020?
How long does it take a home to sell in 2020? I've been asked this question a lot recently, and it made me realize a full explanation was in order. Why? Because if you understood how to sell a home for top dollar, you would know that it is a trick question. Trust me on this. Invest the few minutes it takes to watch the video and you'll have a better understanding of selling a home than do most people in the real estate industry (and I'll prove it!).
How Many Times Will A Home Seller Counter Offer?
How Many Times Will A Home Seller Counter Offer?
This real estate frequently asked question is from a recent home buyer. If you are about to buy a home in Tallahassee Florida or beyond and you’re trying to better understand how the real estate negotiation process will work, then understanding how to better control the negotiation is going to keep some of your hard-earned money in your pocket!
What Is A Swimming Pool Worth?
What Is A Swimming Pool Worth?
What Is A Swimming Pool Worth? Recently, a customer buying a home asked me a simple question. She inquired “how much does a pool add to the value of a home?” Pretty simple question, right? Well, by the end of this short video, you’ll know the not-so-simple answer (and why this is so important).
How Digital Has Changed How We Sell A Home Today
How Digital Has Changed How We Sell A Home Today
Time to sell a home? The digital age has had a huge impact on what homeowners must do to get top dollar when selling their home. In this video, Joe Manausa explains why and how things have changed, and then lays out the plan for what home sellers must do.
What Is Pre Marketing In Real Estate When Selling A Home?
What Is Pre Marketing In Real Estate When Selling A Home?
What is pre-marketing in real estate when selling a home? When your home hits the market and it "goes live," how many buyers will be standing in line to get in? Will it look like an Apple store on the day the new iPhone is released? If not, why not? ... it's all in the video ??????
How To Subscribe To The Joe Manausa Real Estate Channel On YouTube
How To Subscribe To The Joe Manausa Real Estate Channel On YouTube
Have you subscribed to the Joe Manausa Real Estate Channel on YouTube? It's a "must" for people who are planning to sell or buy a home in the near future. Just click subscribe to get started, and the bell icon, so that you never miss anything!
Who is responsible for determining the value of the home you want to buy?
Who is responsible for determining the value of the home you want to buy?
If you are planning on buying a home now, or within the next three to six months, you are going to have all sorts of questions pop up for which you’ll want answers. Among the most important of these will have to do with figuring out what a home is worth. As a matter of fact, I was recently asked this question “Who is primarily responsible for determining the market value of the home you want to buy?” Questions about valuation are very common from buyers of all experience levels because nobody wants to overp
Home Selling Tip: Don't Price Your Home On The 9s!
Home Selling Tip: Don't Price Your Home On The 9s!
One of the most important steps in your marketing strategy when selling a home is setting the initial asking price for the home. While I have discussed this in previous videos, today I’m going to discuss a technique that I refer to as pricing on the 9s. It works to reduce the buyer pool for the home seller and reduce’s the seller’s chances of getting top dollar for the home. It is a terrible tactic and works against the seller. If you watch this short video, you’ll understand exactly why it hurts home selle

Video Housing Market Reports

Housing Market September 2020 | Ginormous Real Estate Report
Housing Market September 2020 | Ginormous Real Estate Report
The September 2020 housing market update is ginormous, the kind I only produce a handful of times each year. Follow along as I walk you through current housing market conditions and conclude with a specific demonstration of how current conditions could be exploited. If you own a home or plan to own one sometime soon, this is what you need to know.
Is The Housing Market Too Hot To Sustain?
Is The Housing Market Too Hot To Sustain?
The real estate market September 2020 continues to be hot, despite no end in sight for the COVID-19 pandemic. I was wondering, "is the housing market too hot?" Is the current rate of sales sustainable? Are we seeing 2003 through 2006 conditions happening again? This housing market report starts with a look at the big picture, the US housing market, and then drills down to Tallahassee housing market, and finally to zip code level in the Tallahassee real estate market. Sit back, relax, grab a cold drink, and
Foreclosures 2020: The Coming Coronavirus Foreclosure Crisis
Foreclosures 2020: The Coming Coronavirus Foreclosure Crisis
Is there a foreclosure crisis or is it fake news? I’m seeing a lot of videos and articles about the impending doom of the housing market. A tsunami of foreclosures? Evictions by the millions? Home prices dropping by 40%! There are a lot of doomsayers getting a lot of attention these days. Wouldn’t it be interesting to take a fact-based look at the housing market instead? Sit back, relax, and watch our Housing Market 2020 Forecast, and you'll discover the real deal about the impending foreclosure crisis in
September 2020 Housing Market Report Using Quartiles
September 2020 Housing Market Report Using Quartiles
Our early September 2020 housing market report quartiles home prices in the real estate market through last month. What’s a quartile you say? A quartile housing report is like a median housing report on steroids, it gives you 3 times the information about what people are spending on homes. If you are new to reports using quartiles, stick around to the end of this short video and you’ll see how we glean quality information using the quartile function. Sit back, relax, kick your feet up, and prepare for a dif
The Difference Between New Home Sales And Existing Home Sales
The Difference Between New Home Sales And Existing Home Sales
The Tallahassee real estate market continues to suffer from a decimated inventory that forces multiple buyers into bidding wars over each new listing that hits the market. Hands down, bar none, this is the best time to sell a home that I’ve ever seen in my near 30 years experience selling homes in Tallahassee. There simply are not enough homes for sale for our normal market demand. That’s right. Demand is not the highest I’ve ever seen, but supply is the lowest on record. The reduced supply of homes is due
Housing Market August 2020 Update
Housing Market August 2020 Update
This video provides an analysis of the Tallahassee real estate market in early August of 2020. If you own a home in Tallahassee, this will give you insight into how your largest asset is doing and let you know where you stand if you would like to move now or in the near future. If you do not live in Tallahassee, this report is likely to reveal market conditions very similar to your own, though the price-points might be higher or lower.
The Difference Between New Home Sales And Existing Home Sales
The Difference Between New Home Sales And Existing Home Sales
The Tallahassee real estate market continues to suffer from a decimated inventory that forces multiple buyers into bidding wars over each new listing that hits the market. Hands down, bar none, this is the best time to sell a home that I’ve ever seen in my near 30 years experience selling homes in Tallahassee. There simply are not enough homes for sale for our normal market demand. That’s right. Demand is not the highest I’ve ever seen, but supply is the lowest on record. The reduced supply of homes is due
Pending Home Sales Report August 2020
Pending Home Sales Report August 2020
The Pending Home Sales is a leading indicator for the housing market, based on pending sales of existing homes. A sale is listed as pending when the contract has been signed but the transaction has not closed, though the sale usually is finalized within one or two months of signing. Most housing market analyses identify home sales after they close, but a study of pending home sales give us real estate market information nearly two full months earlier than do closed sales reports. The August pending home sal
Luxury Homes Market Report July 2020
Luxury Homes Market Report July 2020
If you are selling your Tallahassee luxury home in the next 3-6 months, you naturally may be asking yourself if this is a good time to sell due to COVID-19. This is one of the most common questions I’m getting from friends and clients right now. If you’re going to sell, you obviously want to sell for every dollar you can get. So is it possible to sell a luxury home in Tallahassee for top dollar right now?
July 2020 Housing Market Report
July 2020 Housing Market Report
The Housing Market July 2020 Report is a comprehensive analysis of the Tallahassee real estate market at the half-way point in 2020. If you own a home in Tallahassee, this will give you insight into how your largest asset is doing and let you know where you stand if you would like to move now or in the near future. If you do not live in Tallahassee, this report is likely to reveal market conditions very similar to your own, though the price-points might be higher or lower.
3 Market Forces Helping Home Sellers
3 Market Forces Helping Home Sellers
Where Have All The Houses Gone?
Where Have All The Houses Gone?

Your Local Expert In Tallahassee

When moving to, in, or from Tallahassee, you will fare better if you work with a local expert. We are here to help. If you have further questions on the Tallahassee real estate market, you can leave a comment below, give us a call at (850) 366-8917, or drop us a note and we'll give you the local information needed to ensure a successful, smooth transaction.

As a local born and raised in Tallahassee with a focus on customer service, I promise you'll find great success when working with Joe Manausa Real Estate, just as have our past customers. You can read thousands of their reviews reported on Google, Facebook and Zillow right here: Real Estate Agent Reviews Tallahassee.

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Joe Manausa Real Estate
1934 Dellwood Drive
Tallahassee, FL 32303
(850) 366-8917