Search Listings

Home Sellers Should Know The 94% Trend

Home Sellers Need To Understand Home BuyersHome sellers need to have a solid feel for what home buyers are doing when they search for a home to buy. The use of the internet by home buyers continues to increase and the National Association of REALTORS® Annual Survey of Home Buyers showed that 94% of home buyers used the internet in their home buying process.

Home Buyers Begin With Price Range

If you ever sit down to use a home search tool, like the Tallahassee MLS Property Search, you will quickly realize that the easiest way to restrict the number of results in your search is to put in a price range. In fact, most home shoppers select a price range before they put in any other characteristic of a home.

Home Sellers Choose Their Competition

While home sellers have no control over what home shoppers choose to look at, they have total control over their market positioning. The price that sellers choose to ask for their homes determines what homes (if any) that prospective buyers will use for comparison. Think about it ... why price a home for more money that in can be sold, it just causes buyers to compare it with nicer homes. It is a new paradigm for home sellers when one understands what home buyers are doing!

Home Sellers Should Employ Targeted Exposure

In the old days (before buyers began using the internet to find a home), a frustrated homeowner would grill the real estate agent when a home wasn't selling. The home seller would want to know:

  • Is the property advertised in the newspaper?
  • Is the property advertised in the homes magazines?
  • Has the property been "caravan-ed" by the office agents?
  • Have open houses been scheduled for the public?
  • Are "incentives" needed to motivate home buyers?

But if a home seller is employing targeted exposure to sell a home, then the questions are much more direct. Sellers should want to know:

  • How many page views has the property received?
  • How many pictures are being used to market the home?
  • How many links refer back to the key destination site?
  • How much traffic is the listing receiving on the local site (where ready home buyers are shopping)?
  • What web 2.0 strategies are being implemented to sell the home?
  • What are prospective buyers saying about the current market positioning?

It's a new day for home sellers and buyers alike. Many traditional methods can produce limited results, but the key to selling a home today is making sure that it appears in as many home searches as possible (of the ones that are being conducted by serious home buyers). Home sellers who choose an approach utilizing targeted exposure are sure to benefit from 94% of the home buyers that are using the internet.

Popular Subdivisions In Tallahassee

(All Tallahassee Subdivisions can be found the Tallahassee Neighborhoods page)

ArticlesHomes For SaleVideos And Reviews
Lakeshore Estates Lakeshore Estates Lakeshore Estates
Villages Of Maclay T/H Villages Of Maclay T/H Villages Of Maclay T/H
Timber Lake Replat Timber Lake Replat Timber Lake Replat
The Timbers Townhomes The Timbers Townhomes The Timbers Townhomes
Savannah Crossing Condominium Savannah Crossing Condominium Savannah Crossing Condominium
Breckenridge On Park Breckenridge On Park Breckenridge On Park
Apalachee Hills Apalachee Hills Apalachee Hills
Mystic Woods Condo Mystic Woods Condo Mystic Woods Condo
Plantation Woods Plantation Woods Plantation Woods
Forest Heights Forest Heights Forest Heights

*Joe Manausa Real Estate is a brokerage company headquartered in Tallahassee, Florida. Its unique business model provides specialists to both home sellers and home buyers, and the results speak for themselves. JMRE has significantly more 5-star reviews on google than any other local competitor. Joe Manausa Real Estate is a leader in internet marketing and utilizes search engine optimization, email marketing, social media and data analytics to get their clients’ home sold faster and for more money than any other Tallahassee brokerage firm. For more information, visit www.manausa.com or call us at (850) 366-8917.

Post a Comment

Blog Navigation

Posts By Category

All Categories Advice: Real Estate (466) Blogging Real Estate (190) Distressed Property (31) Foreclosures (3) Glossary of Real Estate Terms (27) Government and Real Estate (29) Homes For Sale (95) Housing Market Conditions (1211) Housing Report (52) Lis Pendens (4) Main (1030) Mortgage / Finance (66) New Construction (1) Off Topic (77) Our Listings (3) Our Sales (7) Real Estate Market Snapshot (20) Real Estate Opinion (3) REALTOR News (11) Tallahassee (86) Tallahassee Neighborhoods (202) Uncategorized (50)

Posts By Month

Blog Roll

Homes For Sale In Killearn Lakes Plantation Homes For Sale In Killearn Estates Homes For Sale In Southwood Homes For Sale In Killearn Acres Homes For Sale In Summerbrooke Homes For Sale In Golden Eagle Plantation Homes For Sale In Piney Z Homes For Sale In Bull Run Homes For Sale In Betton Homes For Sale In The Ox Bottom Area

Tag Cloud

Grab Our RSS Feed
© Joe Manausa. All Rights Reserved.
Privacy Policy|Terms of Use|DMCA Notice