Choose Your Real Estate Agent Wisely

How To Choose Your Real Estate Agent Wisely ImageChoose your real estate agent wisely if you have a home to sell, as you might just be shocked at how few agents are able to get a home sold in this housing market. There are over 100 solid real estate agents in Tallahassee who are selling multiple homes each month, but the fact is there are thousands of real estate agents who are licensed to sell real estate in Tallahassee! Just doing the quick math in your head should have you come up with some very sorry statistics.

First things first, hire a REALTOR®. Just because somebody is licensed to sell real estate does not mean that they are a REALTOR®. Being a REALTOR® does not automatically qualify them as your best choice, but not being a REALTOR® guarantees that they will have a harder time exposing the property to the real estate agents and buyers who will have the most interest in your home.

Secondly, demand to see a full-office tour and the processes that they will use to get a home sold. Have them demonstrate (not just tell you) what they do to get a home sold utilizing a progressive, internet marketing campaign.  With 94% of the homebuyers using the internet, you can be sure that the best way for you to get top dollar for your home is by reaching out to the majority of homebuyers who are online. This does not just "happen," it takes a long-term targeted marketing program that should be in place months or years before you list your home for sale.

If you read a recent post about the 3 stages that homebuyers go through, then you will understand how important the agent's website is in getting your home sold. Don't fooled by somebody telling you about "all the sites you will be on" ... EVERYBODY will get you on those sites. Remember, roughly 60% of the homes listed for sale last year failed to sell, and they were on those large real estate websites. Demand a demonstration of the agent's website and how it is engineered to sell a home to a ready buyer.

When I first meet with a prospective home seller, I take all the time necessary to help them understand how the Tallahassee Real Estate Website is going to get their home sold. Even if you are a complete neophyte in the computer world, you will understand why our progressive marketing plan works to herd buyers to your home on the internet.

All Real Estate Agents Aren't Producing The Same Results

All real estate agents aren't created equal, and you can do better than just selecting the first agent that you speak with. Take the time to ensure that you don't get the average agent, for as you can tell by the real estate production graph below, the average agent will not get your home sold.

Historic real estate agent production Graph Image

This graph shows that the average agent will not even sell two homes this year! Ouch. In one of the toughest buyer's markets ever seen in real estate, you should take the time to hire the best. And you can! Just do your homework; see who is dominating the Google search results in your housing market, and then talk with the top few agents.

If you demand a demonstration of the tools on their websites, you will quickly see a leader emerge. Hire that one! You'll be glad you did when you sell your home fast, all the while the market continues full of homes losing value. It never hurts to do your homework first.

*Joe Manausa Real Estate is a brokerage company headquartered in Tallahassee, Florida. Its unique business model provides specialists to both home sellers and home buyers, and the results speak for themselves. JMRE has significantly more 5-star reviews on google than any other local competitor. Joe Manausa Real Estate is a leader in internet marketing and utilizes search engine optimization, email marketing, social media and data analytics to get their clients’ home sold faster and for more money than any other Tallahassee brokerage firm. For more information, visit or call us at (850) 366-8917.


#1 By Arthur DeMarco at 4/10/2018 8:29 AM

I like the point that you made that all real estate agents aren't producing the same results. That's not to say that one is better than the other, but one may be more successful in your area than another. That's why it's so important to get to know your real estate agent before committing their services. Thanks for the ideas!

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