Creative Real Estate Marketing Creates Buzz
In case you missed yesterday's creative real estate marketing post, you should check it out for your chance to win a brand new iPad.
I have read through each comment that visitors have provided (currently 47 people have commented), and I appreciate them greatly.
However, one comment appeared to be a punch below the belt, and it makes for a perfect rebuttal post today.
Comment To Win An iPad
Yesterday's article announced a new contest where we are giving away an iPad. In order to be eligible to win, each entrant had to provide 2 pieces of information:
- An opinion on why the waterfront home for sale in Golden Eagle Plantation had not sold, and
- An opinion on what the sales price would be.
For the most part, the answers were comprehensive and prices covered a fairly large range. But it was this comment that really caught my eye:
$469,000. Needs updating, put with the wrong realtor who hasn’t tried to sell it!
Not trying to sell a home?
Now there is no way for her to know what type of activity we have created (we have generated numerous offers), and I have not sent her any of the traffic or showing information, so I wonder what she possibly could mean?
Of course, I assume she is referring to me, as opposed to the three other companies that were hired prior to mine. I happen to know and respect all the previous listing agents and like me, I suspect they definitely wanted to sell the home (for new readers, selling homes is how we earn our living :)).
So this comment really got me thinking about what most real estate companies do to sell a home, and I dug up this short video that we made years ago which really spells it out.
What Most Real Estate Companies Do To Market A Home For Sale
Why We Employ Creative Real Estate Marketing
First of all, we also do what other real estate companies do to sell houses. These traditional activities are the basis for many of the sales in the Tallahassee MLS, and they help "get the word out" when it's time to get a home sold. But we go way beyond traditional means.
Like this blog for example. The majority of real estate companies have static websites that rarely change, ours is dynamic with multiple updates daily. Why? Because ...
Google likes change.
Google likes good content.
Google drives traffic.
We want traffic.
We write (good) content.
Did I mention that 94% of homebuyers are using the internet?
Joe Manausa Real Estate commits more than 10 man-hours daily to creating new content that buyers and sellers of real estate in Tallahassee want to see.
Other Tallahassee real estate companies do not do this.
We know it is what our readers want, because we get comments and emails asking for specific topics and market reports. We respond.
And this is the basis of our creative marketing. We produce information that draws buyers to our listings.
I find it highly ironic that we received a comment about poor marketing efforts on a blog post that was written to bring additional exposure to a home. Think about it ... she knows all about this home and why it is a great value at its current price, and that is the whole point in marketing, right? While I feel the rest of our marketing is hitting 99% of the prospective buyers for this home, this was an "extra effort" to bring in a buyer for a home that is competing with far too many other homes on the market.
The Tallahassee real estate market is glutted with luxury homes for sale, so we have to use creative real estate marketing efforts to ensure that no stone is left un-turned.
If you have a home in Tallahassee that you would like to sell, simply drop me a note and we can schedule a time to show you how our marketing plan will help you get top dollar for your home.
Joe, I'm going to try this again. The house on Shoal Creek is lovely. Sure it needs some up-dating but nothing that couldn't be easily accomplished. I would suggest you go to the home, close your eyes as you step into it and feel the house. How does it smell? Is it pleasant, to you feel welcome and good? Sometimes feelings are more important than facts. It looks to me as though the price is right on and definitely a buy.
The home is a very nice traditional phone on a beautiful lot. However, the interior paint colors, wallpaper and furnishings are very dated and drag down the home to the 1980s. I would paint the house one continuous, neutral color (such as photo 13) throughout the house, removing the wallpaper. The house should sell for around $550,000.
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