Top 7 Ways To Market Your Home For Sale Using Technology

Selling a home can be a daunting task, but with the right tools and strategies, it doesn't have to be

Selling a home can be daunting, but with the right tools and strategies, it doesn't have to be.

Technology has opened up a world of possibilities for homeowners looking to market their property and attract potential buyers. In this article, we'll be sharing the top 7 ways to use technology to market your home for sale. From virtual tours to social media marketing, these strategies will help you stand out in today's digital world and increase your chances of a successful sale.

Are you ready to take your home sale to the next level? Keep reading to discover our top 7 ways to market your home for sale using technology, and start attracting potential buyers today!

Marketing = Getting The Word Out

The name of the game in selling a home for top dollar is market saturation. The more buyers you attract to your home, the more competition there will be among the buyers, and thus the more substantial your negotiation position will be. Simply put, you want to attract all the potential buyers for your home the day your listing is available.

Whether you choose to sell your home on your own or hire a real estate agent, seven key technologies must be deployed to best market your house to all the prospective buyers out there. Expose your home to all, and you'll be pleasantly rewarded with buyers bidding against each other for the right to purchase your home. But failing to alert all buyers properly, you could have to negotiate your price downward as too few buyers show real love for your home.

Seven Ways To Market Your Home For Sale Using Technology

Here is a quick list of the top seven ways to market your home for sale using technology. Remember, these work whether you sell on your own or hire a Realtor. Following the quick list below, I have included a detailed explanation for each point.

  1. Google search real estate agents near you to begin. Google is an excellent technology that has replaced word of mouth as the way to find the real estate agent most people recommend. Even if you do not plan to hire an agent, interview a few top agents to ensure you gain as much information about local conditions before you enter the market.

  2. Social media marketing: Use social media platforms such as Facebook, Instagram, and YouTube to showcase your home and attract potential buyers. Boost these posts as paid ads to reach thousands of more prospective buyers.

  3. Single property websites: Create a dedicated website specifically for your home that includes high-quality photos, videos, floor plans, and detailed information about the property.

  4. Online home valuation tools: Use online tools to better understand your home's worth and make informed pricing decisions.

  5. Real estate portals: Submit your listing to popular real estate portals such as Zillow, Realtor.com, Redfin, and Trulia to increase the visibility of your home.

  6. Email marketing campaigns: Use email marketing campaigns to reach out to real estate agents and potential buyers and promote your home.

  7. Virtual tours: Use virtual tour software to create a 360-degree, interactive tour of your home that potential buyers can access online. Create a short-form video that provides an overview of your home and includes a virtual tour of the property that can be shared on social media and other platforms.

Use Google To Find The Top-Reviewed Agent In Your AreaUse Google To Find The Top-Reviewed Agent In Your Area

researching top real estate agents on Google can help you find a qualified and experienced agentWhen selling a home, choosing the right real estate agent can make all the difference. A skilled and experienced agent can help you navigate the complex home selling process, from pricing and staging to marketing and negotiations. Whether you intend to start by selling on your own or hiring a real estate agent right away, interviewing the top agent is the best first step.

The interview is free, and the top agent in your area has loads of information you need if you want to squeeze every penny from your home. Every FSBO seller should first interview agents to gain the market insight needed to sell for top dollar.

When you google "real estate agent Tallahassee" (or wherever your market is), skip the ads at the top and pick from the Google-screened agents who appear above or below the ads, as they have strong reviews, which is why Google has them featured prominently.

Think of tip number one as research. Make sure you do this right. It's easy for agents to buy fake reviews on many websites, but Google does an excellent job of screening reviews and removing fakes. But with so many agents to choose from, how do you know which is the right fit for you?

By researching top real estate agents online, you can better understand their qualifications, experience, and reputation in the industry. This can help you identify agents who are well-suited to your needs and who have a proven track record of success in selling homes like yours. You can also look at the agents' websites and social media presence, which will give you an idea of their marketing strategies and how they plan to sell your home.

In summary, researching top real estate agents on Google can help you find a qualified and experienced agent who can help you establish a great marketing plan that will sell your home quickly and for the best possible price. It's a great way to shortlist agents, compare their services, and make a well-informed decision.

One thing you need to understand right up front is that the only differences between you and a real estate professional or another “For Sale By Owner” are knowledge and experience. Experience is tough to gain but knowledge is available here.

I talk to people regularly that sell on their own. It’s hard work, involves a lot of time, some expenses, and requires a sound plan. This book will help you develop a winning plan and empower you to collect all of the equity in your home. Just tell us where to send it!

determining the right asking priceDetermine The Best Asking Price

An online home valuation tool can be a valuable resource for homeowners looking to understand their homes' worth betterWhen selling a home, one of the most important decisions a seller has to make is determining the right asking price. Setting the price too high can discourage potential buyers and prolong the sales process while setting the price too low can result in leaving money on the table.

An online home valuation tool can be a valuable resource for homeowners looking to understand their homes' worth better. These tools use data from recent home sales in the area and information about the home, such as its size, age, and features, to estimate the home's value. If you are curious about the current value of your home, you can find two online valuations here: Home Valuation Tool.

By using an online home valuation tool, sellers can get a sense of the current market conditions and understand the range of prices that similar homes in the area have sold for. This can help sellers make more informed decisions about pricing their homes and can help them avoid common pricing mistakes.

Additionally, online home valuation tools can also help sellers understand how different factors, such as the home's condition and the local real estate market, affect the home's value. Sellers can then use this information to make strategic updates and improvements to the home to increase its value and attract more buyers. They can also use this value to evaluate what they discover from the agents they interview.

In summary, an online home valuation tool can be helpful for sellers looking to understand their homes' worth better and make informed pricing decisions. It can also provide insight into improving the home and making it more appealing to potential buyers.

Real estate portals are websites that aggregate listings from multiple sourcesSubmit To Major Real Estate Portals

Real estate portals are websites that aggregate listings from multiple sourcesWhen selling a home, one of the most important things a seller can do is get their property in front of as many potential buyers as possible. This is where submitting your listing to major real estate portals comes in.

Real estate portals are websites that aggregate listings from multiple sources, including local real estate agents, and make them easily searchable by potential buyers. Some popular portals include Zillow, Realtor.com, Redfin, and Trulia.

By submitting your listing to these portals, you increase the visibility of your home to a much larger audience. This can include buyers in your local area and buyers searching for properties from other locations.

Additionally, these portals often have a large following and lots of traffic, which means that more potential buyers will see your listing, increasing the chances of finding the right buyer for your home.

Furthermore, these portals also provide sellers with valuable insights and data about their listing, such as how many times it's been viewed, how many leads it generated, and how it compares to similar properties. This information can help sellers understand how their listing performs and adjust as needed to attract more buyers.

In summary, submitting your listing to major real estate portals is an effective way to increase the visibility of your home to potential buyers and increase the chances of a successful sale. It also provides valuable insights and data that can help sellers make informed decisions and improve their listings.

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creating a single property website can be a powerful tool to give your home an edge over the competitionCreate A Single-Property Website

creating a single property website can be a powerful tool to give your home an edge over the competitionWhen it comes to selling a home, creating a single property website can be a powerful tool to give your home an edge over the competition. A single property website is a dedicated website specifically created for your home, allowing you to showcase your property comprehensively and professionally.

A single property website provides an opportunity for sellers to highlight the unique features and attributes of their home, including high-quality photos, videos, floor plans, and virtual tours. It also allows sellers to provide detailed information about the neighborhood, schools, and other relevant details that might not be included in traditional property listings.

Additionally, a single property website also allows sellers to create a custom domain name, such as "123mainstreet.com" which makes it easy for potential buyers to find and remember. This can help increase the visibility of your home, and make it easier for potential buyers to find and learn more about it.

Furthermore, creating a single property website also allows sellers to track and analyze the traffic and engagement on their website, which can provide valuable insights on improving their marketing strategy. Sellers can also use the website to generate leads by adding a contact form and sharing information with potential buyers using an FAQ section.

In summary, creating a single property website is a powerful tool that can help sellers showcase their homes in the best possible light and increase their visibility to potential buyers. It allows sellers to highlight unique features, provide detailed information, and track engagement, which can ultimately help sell the home faster and for a better price.

social media can be a powerful tool to increase the visibility of your listingBoosting Social Media Posts

social media can be a powerful tool to increase the visibility of your listing and attract potential buyersWhen it comes to selling a home, social media can be a powerful tool to increase the visibility of your listing and attract potential buyers. By creating and promoting social media posts of your home listing, you can reach a large and engaged audience and showcase your property in a visually appealing and interactive way.

Creating social media posts of your home listing allows you to showcase your home's best features through high-quality photos and videos, which can help potential buyers envision themselves living in the property. You can also use social media to tell a story about your home, highlighting its unique characteristics and the lifestyle it offers.

Promoting your social media posts can help to increase the visibility of your listing to a much larger audience beyond just your personal network. By utilizing paid promotion, you can target potential buyers based on demographics, location, and interests, which can help increase the chances of attracting the right buyer for your home.

Furthermore, social media allows you to interact with potential buyers and answer their questions in real-time, which can help build trust and establish a personal connection with them. You can also use social media to share relevant information about the neighborhood, schools, and other details that might not be included in traditional property listings.

There's one main point on social media you typically won’t see mentioned by real estate agents. Promotion! That's right; we spend tens of thousands of dollars monthly to promote our social media posts. Promotion means the posts get distributed far beyond our social network. Most social media platforms allow you to advertise your post to the group most likely to want to see your home. It's potent but requires a financial commitment, which is why most real estate agents do not promote listings on social media.

In summary, creating and promoting social media posts of your home listing is an effective way to increase the visibility of your property and attract potential buyers. It allows you to showcase your home's best features, reach a larger audience, interact with potential buyers, and share relevant information about the property.

A short-form video with a virtual tour allows you to showcase your home's best featuresVirtual Tours & Short-Form Videos

a short form video with a virtual tour can be a powerful tool to showcase your property in a visually engaging and immersive wayWhen it comes to selling a home, a short form video with a virtual tour can be a powerful tool to showcase your property in a visually engaging and immersive way. A virtual tour allows potential buyers to explore your home from the comfort of their own home, and a short-form video can concisely and compellingly overview the property.

A short-form video with a virtual tour allows you to showcase your home's best features, highlighting its unique characteristics and the lifestyle it offers. The video can include a brief walk-through of the property, showcasing different rooms and spaces and any special features or upgrades that your home may have.

Additionally, virtual tours allow potential buyers to explore the property at their own pace and convenience, which can be especially valuable for buyers unable to visit the property in person. A virtual tour can give buyers a more detailed and realistic view of the property and help them envision living there.

Furthermore, a short-form video with a virtual tour can be promoted on different platforms, such as YouTube, Instagram, TikTok, and other social media channels, which can help increase the visibility of your listing and attract potential buyers from a wider audience.

In summary, a short-form video with a virtual tour is an effective way to showcase your property in a visually engaging and immersive way and increase the visibility of your listing to potential buyers. It allows buyers to explore the property at their own pace and convenience and can help them envision themselves living there. It's also an effective way to promote the property on multiple platforms, increasing the chances of attracting the right buyer.

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Email Marketing Campaign

an email marketing campaign targeting real estate agentsan email marketing campaign targeting real estate agents can effectively get your property in front of the right peopleWhen selling a home, an email marketing campaign targeting real estate agents can effectively get your property in front of the right people. Real estate agents are often the first point of contact for potential buyers. By reaching out to them directly, you can increase the visibility of your listing and attract more potential buyers.

An email marketing campaign targeting real estate agents allows you to highlight your home's best features and showcase its unique characteristics professionally and concisely. You can also include information about the local real estate market and any relevant updates or improvements to the property. Since more than 85% of all home sales involve at least one real estate agent, it's prudent to treat this group as highly influential when it comes to spreading the word about your home.

By targeting real estate agents specifically, you can reach out to a highly qualified and engaged audience, who are more likely to be interested in your property and can help match the right buyers with the property. Real estate agents also have access to multiple resources, such as databases of potential buyers, that can help increase the chances of selling your home quickly and for the best possible price.

Furthermore, an email marketing campaign can also build relationships with real estate agents, which can help establish trust and increase their chances of showing your property to potential buyers.

In summary, an email marketing campaign targeting real estate agents is an effective way to increase the visibility of your listing and attract more potential buyers. By reaching out to a highly qualified and engaged audience, you can increase the chances of selling your home quickly and for the best possible price. It can also be used to build relationships with real estate agents, which can help establish trust and increase the chances of your property being shown to potential buyers.

Home Marketing With Technology

I hope you enjoyed reading about the top 7 ways to market your home for sale using technology.

Don't leave out a single tip, as each one strengthens your ability to generate multiple offers and gain the highest price possible during the sale of your home. Cutting corners is the norm; be wise and put the power of this list behind you.

I must mention that most people I have met over the past 31 years (who needed to sell a home) all seemed too casual in their approach to selling their homes. They should have worked harder to understand the process thoroughly, so many left money on the table when they failed to take advantage of all the technologies at their disposal.

Too many home sellers approach the sale of a home in an administrative fashion, failing to place value on thorough marketing processes. The real estate industry has somehow perpetuated the lesson that "it only takes one buyer" to get a home sold. While that is true, I can tell you that it takes multiple buyers for the home seller to get top dollar from the sale of a home.

The simplest way to remember it is this: If you attract one buyer, you will negotiate price and terms with that one buyer. But if you attract multiple buyers, those buyers will negotiate against each other for the right to buy your home. Which do you think produces better results for the home seller?

If you want to ask any specific questions about the sale of a home, you can comment below, and I'll answer all questions promptly.

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This ain't your grandpa's real estate market, the process for selling a home and getting top dollar have changed so much. It starts with knowing the best way to sell your house. There are home selling tips and tricks you can use.
Selling A Home In A Strong Sellers Market | AVOID This MISTAKE!
If you are getting ready to sell a home, you must avoid making a horrible mistake that I'm seeing every single day. As we continue in the midst of the strongest seller's market on record, one might assume that a home seller can do no wrong.
7 Critical Stages In Selling Your Home
The process for selling a home has changed greatly since the world went digital, but now after a historic sellers' market, today's home selling plan requires adjustments compared to the last few years.
How To Use Price Per Square Foot When Valuing A Home
Price per square foot is a measurement of a home's value, but the price per square foot alone is not an effective way to determine the price a home will sell in today's housing market.
Biggest Change In Selling A Home Since The Printing Press
Here is the biggest change in selling a home since the printing press was invented. Looking for selling a home process? This is the must-do process to sell a home.
Selling A Home In 2022? The Most Important Question You Must Ask
There is one singular issue that stands above all others when selling a home in a strong sellers' market. In this video, I walk you through the question and best answer to the most important question you should ask when selling a home.
Get More Money For Your Home
In order to understand how to get more money from a house sale, one must learn about the neighborhood stalker.
Real Estate Negotiation Strategies For Each Market Condition
If you mishandle the negotiation on a home, several things will possibly happen, and all of them are bad. First and foremost, you’ll leave money on the table through either the sales price or the terms that are negotiated. Today, buyers are losing out on homes they want to buy and it’s often due to poor positioning in the negotiation. And while we are in the midst of a historic sellers’ market, I’m seeing sellers leave money on the table even when they have multiple offers! #realestatenegotiation #homenegot
Home Selling Tip: Don't Price Your Home On The 9s!
One of the most important steps in your marketing strategy when selling a home is setting the initial asking price for the home. While I have discussed this in previous videos, today I’m going to discuss a technique that I refer to as pricing on the 9s. It works to reduce the buyer pool for the home seller and reduce’s the seller’s chances of getting top dollar for the home. It is a terrible tactic and works against the seller. If you watch this short video, you’ll understand exactly why it hurts home selle
How Much Margin For Negotiation Should I Include In My Asking Price?
I was recently asked "How much margin for negotiation should I include in my asking price?" This is a common question from experienced home sellers. They have sold homes in the past and understand the negotiation process involves a game of give and take, so doesn’t it make good sense to start with a little wiggle room in your price so that you can give it to the buyer to secure a sale? Here's what you should know. I explain EXACTLY how much margin for negotiation you should add to the price of your home t
10 Home Inspection Issues And Tips
Moving from one home to another has enough stress and chaos built into the entire affair, and the home inspection is often the biggest stressor. Here's how to avoid home inspection stress!
Home Staging Advice For Sellers
Do you wonder how to net more money selling your home? This is one of my top home selling tips. Today's video is everything you need to know about staging your home in order to NET the most money from your sale. ?? Here's a link to our FREE Home Sellers Checklist mentioned in the video: https://www.tallahasseechecklist.com/home-seller-checklist-downloadzh61xghm
What Does A Transaction Coordinator Do?
When you are selling a home or buying a home, a critical member of your support team is your transaction coordinator. Here's what to expect!
Real Estate Appraisal Versus Fair Market Value Of A Home?
What is the difference between a real estate appraisal and the fair market value of a home? If there is one practice that confounds both home buyers and home sellers alike it's the fact that the majority of real estate transactions close at the mercy of an appraisal conducted for a purpose that most consumers do not consider. Understanding these differences will save you money when it comes to buying or selling a home, and it will help you appreciate the need and value of a real estate appraisal. But here’s
First Right Of Refusal Meaning Explained
What is a right of first refusal? What does first right of refusal mean when dealing with a real estate contract? Accepting real estate contingencies without understanding them often causes home sellers problems. I have shared a real-world example of how we handled a first right of refusal real estate contract negotiation, and the decision-making process used to put the home seller in the best situation possible. Pay close attention to this short video and you’ll have a better understanding of the right to
Why It's Alway About Supply And Demand In Real Estate
It's all about supply and demand. The real estate supply and demand dynamic tells us everything we need to know to forecast home sales in any given area.
How To Sell A Home That Needs Repairs
How To Sell A Home That Needs Repairs - If you want to know how to sell a fixer upper house fast, then there are some fundamentals of selling a fixer-upper that you should understand. Ideally, in real estate sales, when selling a home, you should bring a house to market-condition before you sell your house fast in order to attain top dollar during the sale. But ideal situations are not always possible. If you follow the tips and advice in this video, you will know how to sell a fixer-upper house fast and in
What Is Pre Marketing In Real Estate When Selling A Home?
What is pre-marketing in real estate when selling a home? When your home hits the market and it "goes live," how many buyers will be standing in line to get in? Will it look like an Apple store on the day the new iPhone is released? If not, why not? ... it's all in the video ??????
What Is A Seller's Market In Real Estate?
You might have heard that we have a huge seller’s market right now in real estate. Do you know what that means? This real estate frequently asked question comes up from time to time when somebody is buying a home or selling a home. They want to know if its a buyer’s market or a seller’s market. Is now a good time to buy a home in the Tallahassee real estate market? I have prepared this short video to demonstrate the conditions that make this a seller’s market, and then we’ll show you the numbers and how we
How Digital Has Changed How We Sell A Home Today
Time to sell a home? The digital age has had a huge impact on what homeowners must do to get top dollar when selling their home. In this video, Joe Manausa explains why and how things have changed, and then lays out the plan for what home sellers must do.
5 Ways To Handle The House In A Divorce
If there is one thing that I see divorcing couples doing wrong more often than not, it is the decision on how to handle the house where the couple has lived. While I am not a lawyer and I'm not dispensing legal advice, take it from somebody who has helped hundreds of divorcing couples, there is a right way (and FOUR wrong ways) to handle the house in a divorce. Tell your attorney that you want to do it right!
Four Smart Ways To Use A Real Estate Contract Assignment
Contract assignability allows buyers to give or sell their rights to another buyer, and that creates opportunity. Tune in to discover four reasons to assign a real estate contract (including contract assignment profits)
Ugly Real Estate Listing Pictures | Real Estate Photography Tips
I’ve got some funny, ugly real estate listing pictures to share with you today, along with some simple real estate photography tips. Take a humorous look at some of the WORST pictures I have seen used when marketing a home ... not the way to sell your house!
How Long Does It Take To Sell A Home In 2021?
How long does it take a home to sell in 2021? I've been asked this question a lot recently, and it made me realize a full explanation was in order. Why? Because if you understood how to sell a home for top dollar, you would know that it is a trick question. Trust me on this. Invest the few minutes it takes to watch the video and you'll have a better understanding of selling a home than do most people in the real estate industry (and I'll prove it!).
What Is A Swimming Pool Worth?
What Is A Swimming Pool Worth? Recently, a customer buying a home asked me a simple question. She inquired “how much does a pool add to the value of a home?” Pretty simple question, right? Well, by the end of this short video, you’ll know the not-so-simple answer (and why this is so important).
Real Estate Is Local - What This Means!
If you plan on buying a home, or selling a home, you’ll want to understand the local nature of real estate and use it to your advantage.
How HGTV Is Like Meth For Homebuyers
This is what I have observed regarding the HGTV impact on buying a home and selling a home.

There are a lot of people who endorse Joe for the job of selling your home, from Barbara Corcoran (Star of ABC's Shark Tank) to Preston Scott (host of Tallahassee's top daily "Audio Magazine," as well as the thousands of happy customers Joe has helped in the past. Listen why!

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