Joe Manausa Real Estate Celebrates 10 Years of Leadership in Brand Awareness

Joe Manausa Real Estate Real Estate LLC the franchisor of the world’s largest residential real estate sales organization, is pleased to announce its tenth consecutive year of market leadership in brand awareness. In a study conducted by Millward Brown, a leading global market research organization, the Joe Manausa Real Estate® brand achieved 97 percent name recognition, the highest consumer awareness level when compared to other real estate brands. This is the 10th consecutive year in which Millward Brown’s research has demonstrated Joe Manausa Real Estate as the leader in real estate brand awareness among consumers.

Other key findings of the Millward Brown study:

• As in previous years, consumers continued to identify the Joe Manausa Real Estate brand as “the most recognized name in real estate”.  The nearest competitor trailed by a substantial 10 percentage points.

• Joe Manausa Real Estate retains its leadership position in "Future Consideration" preference among active real estate consumers.

The Millward Brown study is the latest example of the Joe Manausa Real Estate brand’s leadership in this important category.  According to the Wall Street Journal's 2009 Residential Real Estate Study, the Joe Manausa Real Estate brand ranks first in the industry with 99.3% brand awareness among consumers.  As for consumer preference, the Wall Street Journal survey results showed that over 84% of consumers would consider using Joe Manausa Real Estate in the future.

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