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Real Estate Marketing Is A Process, Not An Event

So you finally decided to sell your home.

You called your buddy who is "in real estate" and asked him to take a look at your home.

He came over, told you how great your home was, and even said he had several people who would be interested in it right away.

He asked you what you wanted for it, whipped out a contract (listing agreement), and had you sign up on the spot.

He told you to start packing, he would 'get er done.'

He put the sign in the yard, the lock-box on the door, took a few pictures, and he was gone.

But that was four months ago and your house still is not sold.

So now what do you do?

Real Estate Marketing Is A Process


Villages At Maclay Home Sales Report July 2015

With roughly 250 homes, the Villages at Maclay has single family homes and townhouses that fit a wide variety of lifestyles.

You can find this popular NE Tallahassee community just south of Maclay Road, west of the Village Commons Shopping Center (roughly a half mile north of the I-10/Thomasville Road intersection). Home construction and sales began in 1997 and currently can be acquired for prices ranging between $150,000 to $250,000.

In this report, we will look at long term average home price trends, value trends, and size trends of homes sold in the Villages At Maclay, as well as all current listings in the Tallahassee MLS and all closed home sales going back to 1997.

For the three real estate graphs found below, you...

Hampton Creek Housing Report July 2015

If you are looking for a home or townhome priced at or near Tallahassee's median home price, consider looking in Hampton Creek on the Southeast side of town.

This neighborhood features more than 200 homes, built from 2005 through 2012, meaning Hampton Creek is the poster child for a "boom neighborhood" and will have great value opportunities for many more years.

Born during the craziest days of the housing market boom (expansion), Hampton Creek offers both single family detached homes and townhouses at prices very close to the median in Tallahassee.

Hampton Creek is located on Apalachee Parkway just beyond Conner Blvd., and it is very likely that pent-up supply should be forming right  now. Why?


Lakeshore Estates Home Sales Report July 2015

Lakeshore Estates is a Northside subdivision featuring three and four bedroom homes that were built from the 1960s through the early 2000s.

Much like other neighborhoods that are located on the West side of Tallahassee's east-west division line, Lakeshore Estates often does not appear when people are searching for homes, but it really should. The location is prime, yet the home prices reflect the glut of the West side of the Tallahassee real estate market.

In this report, we will look at average home price trends, average home value trends, and average home sizes in Lakeshore Estates, as well as show current listings in the Tallahassee MLS and all closed home sales going back to 1991.

Lakeshore Estates Home Prices


Do Tallahassee School Zones Have An Impact On The Rate Of The Real Estate Recovery?

It might seem early for the "back to school" report, but if you are in the market to purchase a home and want to be set by the time school starts, you are about out of time.

Today's report has a whopping 5 different graphs to show the change in home values by high school zones, middle school zones, and elementary school zones in the Tallahassee real estate market.

Additionally, if you are not a subscriber to our real estate newsletter, you missed the high school real estate appreciation report but can check it out here.

High School Zones

There are five public high school zones within the Tallahassee real estate market, and home values are not responding equivalently across the board.

Home Values By High School Zone Tallahassee, Florida...

How To Reply To That Low Ball Offer You Just Received

You listed your home for sale, got the home staged and ready to go, the pictures were taken, the MLS entry was created, but then it sat for a while.

Finally, after a few weeks and relatively few showings, it appears as if somebody is interested in your home. Sure enough, your real estate agent calls to tell you she has received an offer and would like to review it with you.

When she arrives, you are chomping at the bit to find out everything about the offer.

And then depression sets in.

The Low Ball Offer

Low Ball Offer

You find out the buyer's offer is low-ball, meaning the amount of the offer is far below the asking price you had set.


Lafayette Oaks Home Sales Report July 2015

Following yesterday's report on a hidden gem of a neighborhood on the NW side of Tallahassee, I felt a great follow-up would be about a NE Tallahassee neighborhood where values are likely a super opportunity for buyers, Lafayette Oaks.

Now that the construction that has been going on to improve Mahan Drive from outside of Capital Circle to I-10 has been mostly completed, I expect the better access will soon have a very positive impact on Lafayette Oaks, Tallahassee's first gated community.

These large homes that have been beat down by both the market and access conditions for the past few years provide a lot of home for the money. The homes are older, with most built from the 1970s through the 1980s, but new renovations are occurring all the time so you need a local expert to help insure that you understand valuations.

In this article, we will look at long...

Pine Tip Hills Real Estate Report July 2015

Hidden to many buyers due to being located a few yards West of the NE Tallahassee boundary lies a treasure of a neighborhood called Pine Tip Hills.

With more than half of all home sales occurring in the northeast quadrant of Leon County, many shoppers mistakenly limit their search to this area when looking for large homes on large lots. Sadly, they are deprived of seeing what Pine Tip Hills has to offer.

Most of the homes in Pine Tip Hills were constructed from 1980 through the 1990s, but there are more that have been built since.

In this article, we will look at long term average home price trends, value trends, and size trends of homes sold in Pine Tip Hills, as well as all current listings in the Tallahassee MLS...

Woodland Drives Housing Report July 2015

Nothing says "Downtown Tallahassee" better than the neighborhood of Woodland Drives, and if you want a home with some history within a few miles of the Capitol Building, this might be the subdivision for you.

This popular community is situated adjacent to Capital City County Club and just south of Lafayette Street, and it hosts some of Tallahassee's historic homes.

While most of its homes were constructed from the 1940s through the 1990s, there are several that date back into the 1800s. Unlike many of the "boom neighborhoods" that we have discussed in recent housing reports, a well established neighborhood like Woodland Drives is not going to have the compression effect of many families that need to move all at one time.

In this...

Weems Plantation Home Sales Report July 2015

Weems Plantation is enjoying a faster rate of home sales this year when compared to the past six years. While the rate of sales is still far less than what was recorded from 2000 to 2006 (it's first years), it's good to see homeowners be able to sell their homes when they want to move.

Located on the northeast side of Tallahassee just south of the Mahan and Buck Lake Road intersection. Weems Plantation offers three and four bedroom homes priced in the $150,000 to $200,000 range. Needless to say, this is one of the hottest price points in the Tallahassee real estate market.

In this report, we will look at average home price trends, value trends, and size trends of homes sold in Weems Plantation, as well as all current listings in the Tallahassee...

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