|
Share the Love
|
Get Free Updates
|
I think it is safe to say that actions speak louder than words, and when we look at how most home sellers hire a real estate agent, the words they have been screaming with their actions for many, many years sounds like “I don’t care!“
I know that home sellers really do care, but it is time for them to wake up and realize that the real estate agent (and more importantly, the real estate company) that they select to market their home for sale is an incredibly critical decision.
Back in April, I wrote a blog which explored a recent survey of home sellers which reported that most home sellers do not put forth much effort into researching the real estate agent and real estate company that they plan to employ to sell their home.
I just find this incredible, even though I’ve seen survey results like this for my 20 years in the real estate business. Is it any wonder that roughly 60% of home sellers are failing to sell their home? The survey contained the following very scary statistics:
- 62% of home sellers only interviewed one agent before listing their home.
- 19% of home sellers talked to three agents before they selected one.
- 22% were more interested in determining the list price that would make their home competitive than any other service a listing agent would provide.
- 1% thought professional designations were important when picking their agent. The other 99% didn’t see the value to be of consequence.
- 3% found picked their agent by walking in or calling a real estate office and speaking to the agent who had floor duty at the time they called.
I believe that we are facing a tougher real estate market today than ever before (even worse than before the beginning of the Homebuyer Tax Credit) and that home sellers need all the help they can get. Rather than just hiring somebody they know with a real estate license, they should utilize the tools that can be found on the internet and select an organization that will get them results.
When we look at the current trend of success rates for home sellers, we see the market turning south again. The Homebuyer Tax Credit brought us up from a 30% success rate to a 43% success rate, but we now are going to be falling again. The number of solid buyers in the market has been thinned by many factors including a struggling economy, fewer loan programs, and the loss of buyers now to the previous period where the tax credit motivated them to purchase early.
If you enjoyed this article, you'll love our Weekly Special (it's free).
Email Address:
This site runs on the Thesis WordPress Theme
If you are someone who does not understand a lot of PHP, HTML, or CSS, Thesis will give you a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via extensive hooks and filters. And with so many design options, you can use the template over and over and never have it look like the same site.
If you are more familiar with how websites work, you can use the fantastic Thesis Users Guide and world-class support forums to make more professional customizations than you ever thought possible. The theme is not only highly customizable, but it allows me to build sites with a much more targeted focus on monetization than ever before. You can find out more about Thesis below:
{ 0 comments… add one now }
{ 7 trackbacks }