Zillow: Half Of All Buyers Now Using Modern Home Buying Process

Posted by Joe Manausa on Tuesday, July 19th, 2016 at 8:54am.

The mega real estate advertiser Zillow released a report announcing new data that reportedly shows one half of all buyers are now doing something that is very smart.

The mega real estate advertiser Zillow released a report announcing new data about how home buyers search and what they look for in an agent.

One specific point that I found interesting claimed that one half of all buyers are now doing something that I believe is very smart.

Smart Tip For Homebuyers

I have been advocating (SCREAMING) for buyers to use a more modern homebuying process for years, and now apparently it is starting to happen. Gone are the days of ignorant buyers letting the listing agent or (Gasp) the agent "on the floor" guide them on buying a home. Seriously, times have changed.

Perhaps the most critical element of a modern homebuying process is the first step ... interviewing agents for the job of being your buyer's agent. Not unlike home sellers who first interview agents before hiring one to sell their home, buyers too can gain great benefits by working with a top agent that is focused on saving them money while ensuring complete satisfaction in the home that they purchase.

The following graphic was taken from the recent Zillow report, and it identifies the time period in which buyers select an agent. It evens segments the buyer population by generation group (Millennials, Gen X, and Baby Boomers).

Zillow survey of homebuyers yields interesting change in behavior

This shows that one half of all buyers are choosing their buyer's agent before they even begin the process of buying a home. Wonderful! Now to reach the second half, as they are not going to be completely satisfied.

You might recall we shared a survey of recent homebuyers (prepared on behalf of Chase Bank) a while back that showed that 80% of buyers surveyed wish they had done things differently.

Take a look at this short animated video which shows the reasons why most buyers end up unsatisfied and wishing they had utilized a better home buying process.

Brief Real Estate Buyers Video


We have created a simple e-series that is designed to walk you through a better way of buying a home. It is filled with all the information and processes necessary for you to 1) save money on your next home purchase, and 2) become part of the 20% of homebuyers who are completely satisfied with their home purchase.

Home Buying For Smart People

Home Buying For Smart People

A process designed to save you money
when buying a home

Something tells us you’re just … well … smarter than most people looking to buy a home.

You’re not naive, you are looking for a house to call home, and you want to make sure that you get a great value.

In other words, you don’t have to be an Einstein to “get” the home buying process. But you do have to be prepared.

We can prepare you

Joe Manausa, MBA is a 27 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.

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