They say that now is the time to buy (if they have something to sell). They say two out of three aint bad. They say that "where there's a will, there's a way," but I suspect that this is just a marketing conspiracy created by estate attorneys.
They say that the early bird gets the worm (but my son Max asked "what about the worm?"). They say that 80% of the work is done by 20% of the people (which I have disproved for the real estate profession in an analysis of closed sales two years ago). They say that "love don't pay the rent," but they might not have visited a (well, you know).
The point is, "they" say a whole lot of things, and as a society we have learned to accept a lot of common expressions and sayings as truths in our lives. For the most part, this is harmless and quaint.
But "they" also have a tendency to travel in packs in the news world. When a reporter is covering an issue that he or she does not understand (or one that does not personally excite them), we see a tendency of these people to just report the half-truth spins of industry lobbyists. And this is where harm does occur.
It is time for a self-policing action by the professionals in the real estate industry. We can no longer be the "they" that is spouting the garbage that causes our collective voice to have little or no creditable value among consumers. If NAR continues to publish half-truths and lies in an effort to stimulate the market, won't OUR voice eventually carry no weight at all with consumers?
When we report on conditions in the Tallahassee housing market, we do our best to isolate trends and provide an opinion of what it means to the short-term and long-term expectations of homeowners. Just like NAR, my ability to earn a living for my family is based upon the number of homes that my company is able to sell each and every day. I want to sell homes. I have a vested and passionate interest in all of the homes for sale in Tallahassee.
But I also have a vested interest in the Tallahassee community. NAR personnel come, and NAR personnel go, so "they" do not live in the community in which they "serve." But I do.
I am a bull on real estate. I believe real estate investing will absolutely blow the doors off of any other passive investment for most people. But only if it is done correctly. And only if the investor pays attention and watches market cycles. The frenzy of the boom market 6 years ago was caused by many factors, and "they" were at the heart of it.
Don't listen to "they," the advice is toxic. Take in your own readings. Find trusted advisers. Learn to spot trends. And then do the opposite of what "they" are doing. Real estate is not rocket science and it is something that most people have to deal with in their lives anyway ... so it is a natural vehicle for smart, safe investment.
Real estate investment, when done correctly, is not flash and it is not exciting. But it certainly can be rewarding. If you think common-sense investing could be the right answer for you, just let me know and I will show you the smartest way to get started.
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.