We have been using some exciting technology to help us market listings of higher-end homes, and we've included a handful of examples here today.
After "walking through" these homes online, can you see the benefit of doing this in order to reach out-of-town buyers?
Before we get started, let me briefly explain the technology that we are using and how we deploy it in the field.
We are using a special camera which we purchased that we take to homes to create an immersive 3D experience. The camera costs roughly $5,000 and experienced operators take roughly 4 to 6 hours to "shoot" a home and upload the data to be converted into a virtually navigable space on the internet.
We create a complete, three-dimensional representation of the home (created from 2D (RGB) imagery and 3D data from our camera). Once pieced together, the resulting virtual scene can be navigated on a desktop or mobile web browser, and in virtual reality through a Samsung Gear VR, Google Cardboard, or Google Daydream.
Needless to say, most real estate agents cannot afford this equipment, and they do not have the time to use it or deploy it either. Finally, those that do have both the time and the money typically have no idea how to drive traffic across the internet to these virtual destinations. Remember, a great virtual tour (seen by no one) has no value to a home seller.
For these reasons, this makes Joe Manausa Real Estate entirely unique in the Tallahassee real estate market, as our "company" approach to selling homes gives us the leverage to make all of this happen for our home sellers.
Take A Virtual Walk-Through Of 5635 Burnside Circle
Our first example shows a home for sale in Bull Run in NE Tallahassee. Note that you need to "click" inside what appears to be a video, and then from there you can use your phone or keyboard to literally "walk" through the home. I love the fact that you can stand at a window and see the view out of the home. Take a walk to the screened porch and check out the pool!
If you would like to see a traditional marketing view of 5635 Burnside Circle, you can see more than 30 pictures and all the detailed information here.
9305 Old Chemonie Road In Virtual Reality
Do you happen to own some VR goggles? A great way to view this is with a cheap pair of google "cardboard" glasses and your smart phone, then you can go through the home as if you were there. Check out the view to the backyard! With nearly 2 acres, this home features privacy galore.
If you would like to see a traditional marketing view of 9305 Old Chemonie Road, you can see more than 30 pictures and all the detailed information here.
High End Home Sells In Less Than A Month
This great home is no longer available ... the buyer will be closing in a matter of days. But take a look at how the immersive experience really helps you get a great feel for the flow of this luxury home.
Picture Windows Accentuate Nature Lovers' Paradise
If you are a nature lover, you will love the windows in the great room of this home. Take a stroll through the kitchen and behold!
If you would like to see a traditional marketing view of this home at 401 Cloverdale Drive, you can see more than 30 pictures and all the detailed information here.
Need To Sell A Home In Tallahassee?
If you are thinking about selling your home in Tallahassee, give us a call (or drop us a note). We'd love to show you are brand-new version 2 camera (arriving any day now) and what it will mean for accentuating the views of your home.
I believe it is the only camera of its type in the entire Tallahassee real estate market, and we know that our sellers will gain attention for their homes when we use it in our aggressive marketing programs. Why not be the first to wow the market with your home?
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.