If you happened across this blog on the relationship between Twitter and real estate, then I hope you will chime in with your opinion on how the two go together. On the other hand, if you are a regular reader of the Tallahassee Real Estate Blog, then you might wonder just what the heck this "Twitter" is and why it made it here anyway.
Twitter is a social networking and microblogging service that allows users to publish "tweets" or short blogs of 140 characters in length in order to pass a message on to the world. So how does Twitter relate to real estate?
UPDATE December 2011
All I can say is "wow!" One of my recent posts on how internet market is changing real estate has been tweeted 13,610 times! That's a lot of activity for 'lil 'ol Tallahassee! You can see the tweet count in the sidebar on most of my different pages.
UPDATE March 2011My traffic from Twitter has skyrocketed. Please read the paragraphs below because I have learned so much about Twitter and real estate, and how to use it in my business. I found a great Twitter followers tool that you can demo for free called Tweet Adder, and you can download it here. I wrote an updated article on using Twitter for Business at the Internet Squeeze website, and it covers the 3 Keys to using Twitter for business.
The Key Benefits Of Twitter
The 140 character limitation in twitter "tweets" seems to be the aspect of the system that made it go crazy on the internet. It has grown to be a dominant force in social networking and many people (even people you know) are using it to broadcast "what I'm doing" at multiple times per day. But where is the benefit of this in real estate?
Some of the key benefits that relate Twitter and real estate that might be of value in any business include:
- Immediacy - If you are trying to broadcast important information to the world, you can use Twitter from your cell phone, computer, or any internet device and publish your message. While you can do this with email, the information only goes to the group that you sent it to, whereas with Twitter it goes out to all of your followers.
- Retweeting - If you send a message that somebody else sees and like, they can easily send it to their followers. This is how information can go viral, quickly. It is how I found out the Silver Slipper (a landmark restaurant in Tallahassee) closed its doors forever.
- Public conversations - Since everybody following you can see your tweets, and you theirs, it's like walking around in a gymnasium with everybody talking. If you find a conversation that interests you, you chime in (immediately) and nobody is offended by the interruption. If you want to know more about a current event, you can usually find it being discussed on Twitter.
- Brevity - Because each message is only 140 long, you have to make your point. Fast. So a lot of the "verbal vomit" that floats around on TV and the internet has to be reduced for value, or it will be ignored. I like that!
- Discovery - Many say that Twitter and real estate is super efficient at delivering information and that if you monitor Twitter on a regular basis, you will always be "the first to know." I'm not so sure that is that important to me, but again, I did find out about the Silver Slipper through a tweet.
- Searchable - If you want to know what people are saying about something (like a business or maybe even yourself), their are tools that help you work through the millions and millions of tweets. You can even automate different searches and have them deliver information to you on a regular basis, so that you are informed on breaking news on the subjects of your interests.
Twitter and Real Estate
So, with all of the benefits, how do we see them helping or changing the real estate industry? The quick answer is ... huh? Maybe data publication. Mayble product promotion. I'm not sure. I'd love to get your feedback. Here are a few tweets that I have published to the 2,100+ followers that I have on Twitter:
- Have you seen the new models at 830 East Park Avenue? 2BR: http://830eastparkavenue.com/ 1BR: http://jijr.com/hrAS, they are DowntownTallahassee!
- Lots of activity on the Tallahassee Real Estate Newsletter today http://tinyurl.com/c5q6ok
- Tallahassee Home Inventories Finally Dropping: See Graph http://tinyurl.com/cdbr5p
- need to build a cool volcano with my daughter for science class, any great web sites/sources out there?
- Florida Economic Forecast From UCF http://tinyurl.com/cn5md2
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Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.