We get a lot of people who wonder what we are doing to build the best real estate web site on the internet.
While there are many (many) larger sites that aggregate real estate information from around the world, our site is different in a sea of "all the sames." To understand why we are different, you must first understand our goal.
The mission of the best real estate web site is to provide information that home buyers and home sellers are seeking in order to establish a mutually beneficial relationship and the right to earn their business.
- Bait and Switch
- Loss Leaders
- Forced Registrations
By focusing on a web 2.0 strategy, we feel that many of our visitors will choose to work with the real estate company that continually demonstrates that its focus is on customer service and complete customer satisfaction.
And our site is being noticed. Technorati, the site that ranks blogs (they have evaluated over 113 Million blogs on the internet) recognized our blog as the best real estate web site on the real estate blogs list.
The reason that this is so significant is the ones that we have surpassed are from much larger market areas and possess a much greater potential audience than does the Tallahassee Real Estate Blog. So what have we done to achieve these results and become the best real estate web site?
Tools That Are Used To Create The Best Real Estate Web Site
The key to the Tallahassee Real Estate Web Site is simplicity. There is no "web master," there is only a real estate broker and real estate agents. Any real estate broker that feels the way we do about utilizing the leverage of the internet could do this if he or she so desires. Our site is a bundle of wordpress blogs that have five very powerful, yet simple tools helping to optimize the site for greater traffic and usability.
- The Thesis Theme for WordPress
- Unique Article Wizard
- Easy Video Player
- Aweber Email Marketing Software
- SeoPressor Optimizing Plugin
As a long-time user of the Aweber service, I have received permission to extend a "free test drive" offer to my readers. This allows you to try the service before you buy it, and if you are serious about permission-based email marketing, you are going to love their services. It's not an accident that they are the top email marketing service provider on the internet.
Incidentally, their free test drive is "full featured," meaning you can view their volumes of "how to" videos and articles on email marketing. I simply do not believe there is an easier way to market to the masses than with the Aweber service.
Better Video From Easy Video Player
Tens Of Thousands Of Backlinks Through Article Marketing
If you know a lot about real estate, you should write a lot about real estate. And that is what I do. So how did I move to page 1 of Google on over 30 different search strings for my website?
I use the Unique Article Wizard to help me reach out to thousands of websites with a win/win plan. I write articles (good articles about buying and selling real estate, not the crap that spammers provide) and offer them to tens of thousands of websites that need real estate content. Each of my articles contains two high-quality long-tailed links back to my website, and they are definitely noticed by Google!
The Mighty Thesis Theme
If you have spent any time using a Wordpress blog, then you know that you choose a theme that controls many aspects of the blog. Most themes that you can find are free, but there are also many inexpensive ones (and I mean cheap) that can provide a whole lot of "under the hood" performance. In my opinion, there is only one theme to choose if you plan on being a web site that continually tries to bring more visitors to your site.
If you are wondering about the release of Thesis 2.0, then you should check here on the official Thesis Theme Website. Remember, the cost is going to be much higher once it is released, but people who buy it now will get free upgrades for life. You should take advantage of today's low pricing so when it is released, you can have an upgrade for no extra cost. I know I will!
The The Thesis Theme for WordPress was created by an incredibly talented guy (Chris Pearson) who understands all the technology behind the scenes that helps real estate brokers (and bloggers from all different worlds) drive more traffic to their site. The theme is easy to use, but is more powerful than any other that I have seen. With four years of intense effort in the blogging world, I have been able to play around with many themes and many tools, so I can tell you that Thesis makes all the difference in the world.
From a practical standpoint, Thesis is noticeably faster, far more comprehensive, and way more detailed than other Wordpress themes. In other words, it’s the best theme out there! The following points make Thesis truly "the best" for real estate brokers who want the right web 2.0 platform. If any point is confusing or you do not understand it, don't worry, it doesn't matter. Just know that this stuff is important and Chris has taken care of it for you!
Insane new SEO controls create the best real estate web site
Thesis has been optimized and made ready to perform in the search engines. It contains a totally redesigned document
<head> that allows for SEO customization at a level that no one has ever seen before. With the Thesis Theme, you’ll be able to control the robots
<meta> tags (
noarchive) on every post and page of your site, and better still, the new Page Options will give you total control over all these details and more on your Category and Tag archive pages! Optimize everything, because that’s how you win on the Web, and that’s what Thesis is all about.
The addition of the SeoPressor plugin makes search engine optimization "on the fly" simple and automated for real estate professionals who have limited time to create great content and want to ensure that it reaches the largest audience possible. Great support and simple ease of use make this inexpensive plugin a required part of the real estate blogging tool box.
If you’re a "tinkerer", then you know what a pain in the butt it can be to make some "test" changes to a web site. With Thesis, you’ll be able to save and restore the Thesis Options without having to be woefully inefficient. You’ll be able to use this new functionality to share font and design settings, and this will make it easier to implement awesome skins that your friends in forum share with you!
Increased efficiency from every angle
Quite literally, every single page load is faster with Thesis than other themes. Whether you’re browsing your site or navigating the reorganized Thesis Options, you’ll notice snappier interface behavior that can be attributed to two main things. First, Chris improved the way each page is generated by implementing smarter, more efficient PHP object modeling. Second, he changed the way options are delivered throughout the theme, thereby reducing the overall page load thanks to fewer function calls. These improvements also allowed Thesis to eliminate the antiquated
footer.php files, and now Thesis can deliver your site’s pages faster than ever before. Again, if this is "over your head," it's OK. You don't have to know how to calibrate a fuel injector to enjoy driving a Corvette!
New home page controls
Flexible new comment system
In many Themes, everybody’s comment areas are rendered in the same order: trackbacks, comments, and then a comment form. In Thesis, you are able to drag and drop the display order, but you’ll also have a few more fine-tuning display options that are sure to please. Look for these controls in your Design Options.
Awesome Real Estate Web Site Tools
Writing great content is the key to having a super real estate web site, but getting people to the site and making it easy to navigate is important as well. To bring people to the site, I use the SEOPressor Search Engine Optimizer so that Google, Yahoo, Ask, MSN and the other search engines know to send real estate inquiries my way.
When the visitors get there, they move seamlessly through the site, mostly thanks to the help and suggestions that I received from the Thesis Theme Forum, which is a a large community of users who blog with the Thesis Theme for WordPress. Whenever I am in doubt or need inspiration for the next addition to my website, I know the forum is the place to look.
Helpful Support Community
The hidden gem that you don't see when you visit the Tallahassee Real Estate Blog is the support that comes with Thesis. Support is offered through a private forum that is absolutely incredible. I went from being a total novice using Wordpress to being somebody who has a fair understanding of how to make the blog and web site look and perform the way that I want it to.
As anybody who is very active in real estate will tell you, we have limited time to learn non-real estate related matters. The helpful support forum makes it very easy to learn "on the fly" while still doing all the other work that a real estate professional must do.
Better Code Makes The Best Real Estate Web Site
I’ve touched on the subject in earlier points, but seriously—Thesis is head and shoulders above all other Wordpress Themes in terms of the quality and efficiency of the core code. Ultimately, this results in a better Real Estate Web Site experience, no matter how you interact with the software, and in my book, that’s a huge win! So go get The Thesis Theme for WordPress and get started giving me a run for the Best Real Estate Web Site on the internet!
Joe Manausa, MBA is a 27 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.