This week has been a lot of work on "maintenance" at the Tallahassee Real Estate Blog. Our new #3 ranking on Technorati (up another spot since yesterday) is not an accident, we have been publishing a lot of great real estate content that is getting noticed outside of just Tallahassee.
Part of our marketing plan is to better reach internet consumers, even ones who do not live in Tallahassee. Many of our home buyers (and even home sellers) do not live in Tallahassee, so for us to broaden our reach with consumers, we must break out of the tight shell of just a local and regional reach.
In that light, we have been measuring everything that we do here in the hopes of determining how we are generating real estate blog traffic as well as what our new visitors found that brought them to our site. In the midst of all of this "measuring," I thought our readers might enjoy a peak inside the geeky side of modern internet marketing for real estate.
One of the keys for bringing new visitors to the Tallahassee Real Estate Blog (and thus our listings and our business offerings) is by targeting the search engines and having the information that current home buyers and home sellers are seeking. As I sit here and write this post on Friday morning, our analytics report reveals that
google sent 101,278 non-paid visits via 46,677 keywords thus far.
Google and Tallahassee Real EstateAnybody who is trying to use the internet for marketing real estate knows that Google is the biggest player on the web. If a real estate company wants to expose its sellers listings properly, then it must know how to properly reach, communicate, and interest Google in its site. Other than the Tallahassee Real Estate Blog, here are some of our most popular pages as far as Google is concerned:
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.