Real Estate Technology Update

Posted by Joe Manausa on Friday, December 18th, 2009 at 11:26am.

Understanding how to avoid spam and still get great real estate informationI've had several people send me emails asking to subscribe to the Tallahassee Real Estate Newsletter because they weren't receiving it even though they had filled out the subscription form. I then had to explain to them how the whole system works, and why we've implemented a third-party solution to distribute our newsletters.

Just a quick reminder: The Tallahassee Real Estate Newsletter goes out on Monday, so please take a minute to subscribe in the right sidebar of the Tallahassee Real Estate Blog.

The fact is, there are so many people sending us garbage via email that our "spam filters" are working overtime. I know that I personally get over 500 emails each day, so I appreciate some of the new technologies that allow me to verify that I really want to receive specific items.

Why Is There So Much Spam Anyway?

Chances are, you’ve been spammed before. Somehow, your e-mail address has found it’s way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.

Backstabbing Businesses Businesses often keep lists of their customers’ e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust. [Joe Manausa Real Estate will never sell your email address. We feel so strongly about this, we've even published our own Anti-Spam Guarantee]

Random Address Generation

Computer programs called random address generators simply “guess” e-mail addresses. Over 100 million hotmail addresses exist – how hard could it be to guess some of them? Unfortunately for many unsuspecting netizens – not too hard. Many spammers also guess at “standard” addresses, like “support@yourdomain.com”, “info@yourdomain.com”, and “billing@yourdomain.com.”

Web Spiders

Today’s most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!

Chat Room Harvesting

ISP’s offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?

The Poor Man’s Bad Marketing Idea

It didn’t work for the phone companies, and it won’t work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend’s permission won’t cut it.
Picture of Twitter and Real Estate Please Click Here to tweet this to your friends!

Joe Manausa Real Estate's Solution For Newsletter Distribution

While the Tallahassee Real Estate Newsletter is free, we do not just send it to anyone. We use the best email distribution service on the web because it utilizes what is known as a "double-opt-in" registration process.

People who wish to receive our newsletter must give us their name and email address (the 1st step of the "opt-in" process) so that we know where to send the newsletter. They are immediately emailed a link to confirm that they really want to receive the newsletter. Should they fail to click on the link (the 2nd step of the "opt-in" process), then they will not receive the newsletter.

This double opt-in process stops pranksters from subscribing others who do not wish to receive something from us. We feel that this is "our part" of reducing a problem that threatens to ruin electronic mail by overloading it with cumbersome garbage.

Understanding The Double Opt-In Process

We are not the only reputable company using a great double opt-in service for distributing our newsletter, so the advice that we are providing here most likely will be similar at other web sites should you decide to subscribe to some of their material. The key is to remember that subscribing to our free real estate newsletter is a two-step process:

Step 1 - Fill in the form on the right side of the Tallahassee Real Estate Blog. All we need is your name and your email address that you would like to receive the newsletter each time it is published.

Step 2 - Immediately look to your email inbox for a confirmation email. IMPORTANT - You must click on the confirmation link inside of this email or you will be on the subscription list. If you do not get this confirmation email within 1 minute of your registration, then the email most likely went into your spam filter. Move it to your inbox, click on the confirmation link, and you will be all set to receive the future editions of our newsletter.

I hope this helps explain one great technology that we utilize here at Joe Manausa Real Estate. Remember, many other solid companies use this as well, so if you want to subscribe to their content, you will most likely need to look to your email inbox for a confirmation link.

 

Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.

1 Response to "Real Estate Technology Update"

Joe Manausa, MBA wrote: Shawn, I just don't see the value in building spam protection on the source of 1% of our emails.

Posted on Saturday, December 19th, 2009 at 6:26pm.

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