Changes In Real Estate Marketing

Posted by Joe Manausa on Tuesday, September 1st, 2009 at 11:28am.

One of the most important jobs that I perform as the Broker and owner of Joe Manausa Real Estate in Tallahassee is as the leader of our online marketing efforts. Historically, marketing was a "system" that one established at a company and then reviewed the results on a regular basis. More effort was put on the message, rather than on the messenger. But this has all changed.

The Internet has changed the way that we communicate with our market and with our prospective customer. Knowing where the largest source of home buyers go to seek real estate information is part of my job when guiding our real estate marketing efforts. Recent studies suggest that 87-92% of home buyers begin their search online, so being in the right place, at the right time, is certainly mission critical for Joe Manausa Real Estate.

New Players In Real Estate Market Demand Attention

I cannot tell you how many times I have been asked about "site X," or "site Y," typically relating to an obscure niche-related realty web site. Typically, these sites are found at 3:00 in the morning by an over-zealous REALTOR who thinks the key is to place listings on small specialty sites all over the world.

Wrong.

There are some sites that draw a lot of real estate traffic and that is where we will place our homes for sale in Tallahassee. While the top trafficked real estate web site on the internet continues to be Realtor.com, and the top trafficked Tallahassee real estate web site continues to be Manausa.com, there are others making great strides and drawing a lot of traffic. These are the sites that I am paying attention to. These are the sites in which I am establishing new business relationships so the our home listings are being presented to this large growth in real estate web traffic.

Keep Your Eye On These Real Estate Marketing Web Sites

I bet you'll be a bit surprised with what sites are moving up the ladder in terms of real estate search results. These three sites have not been known to be key players in real estate and have been overlooked by many real estate companies when marketing their homes for sale, but that will all change in the near future. I am making sure that all of our listings (homes for sale in Tallahassee) will be on these sites.

MSN Real Estate Marketing Web SiteWhile it might not be a surprise that MSN is a highly trafficked web site, it might surprise you to find out that MSN Real Estate has moved up to a number 3 ranking in real estate web traffic according to comscore.com.

MSN Real Estate is a typical real estate portal that provides information on buying and selling homes, and has a listing feed from Realtor.com for existing home sales and from Move.com for new home sales. While MSN Real Estate does not provide the depth of coverage on local information like the Tallahassee Real Estate Web Site, it certainly draws a ton of traffic and that is why our listings will be featured on MSN Real Estate.

Comcast Real Estate Marketing Web Site

Comcast Interactive Media is a new online media division that oversees all of the company's Web-based businesses, including its Comcast.net portal site. Joe Manausa Real Estate has engaged the business unit of CIM to focus primarily on building our broadband network and content partnerships into new online services for consumers.

Realtor.com and its content will be displayed throughout Comcast’s site partners, which will provide many great new channels for distribution of our real estate listings. As this network grows and evolves, our exposure will also grow, allowing those home owners who hired Joe Manausa Real Estate to gain maximum exposure for their home for sale in Tallahassee.

Internet Broadcasting Real Estate Marketing Web SiteInternet Broadcasting (IB) builds local websites and applications for online consumers, advertisers and publishers. Their network totals more than 70 local media sites, primarily television station websites, with an aggregated audience of more than 16 million users per month.

Now Joe Manausa Real Estate listings will be viewed by this cutting edge audience as well. The integration of the different marketing mediums make InternetBroadcasting a very exciting organization to keep inside of the radar. As stated with our other marketing selections, this will continue to expand our breadth of marketing of our homes for sale in Tallahassee.

Real Estate Marketing Is Changing

Gone are the days when I can just review staff submissions for newspaper ads in order for our agents to market our homes for sale in Tallahassee. What used to be an agent function is now one of the most important aspects of my role as the broker and owner of Joe Manausa Real Estate. We must maintain a continual search for the movements in real estate and real estate search related traffic.

 

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Joe Manausa is a real estate blogger, a real estate investor and the Broker and Co-Owner of Joe Manausa Real Estate. He can be reached via e-mail through the Tallahassee Real Estate Website or catch his latest writings on the Tallahassee Florida Real Estate Blog , or by calling (850) 386-2001.

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Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.

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