The real estate disclaimer below is for all of the people who are thinking of selling their home in 2011. Considering the changes that the real estate market has seen since most people (needing to sell a home) purchased their homes, I feel it is important to point this out:
Real Estate Disclaimer: Past performance is not indicative of future results. Selling real estate and hiring a real estate broker involves substantial risk of loss no matter how nice your home and as such selecting a real estate brokerage should not be taken lightly. Selling a home involves unlimited risk of loss. Home sellers must read and understand the current disclosure document before deciding whom to hire.
I know, I know ... what disclosure statement? How about the one in the back of your mind that you use before you do something very important. The little voice that warns you not to make a rash decision, but take your time and do your homework before deciding. That's the only real estate disclaimer that you are going to get.
Real Estate Disclaimer #1 ~ Not All Brokerages Are Created Equal
If you talk to 1,000 real estate agents from coast to coast, you will be told that "I am special" and each agent will swear that they are different from everybody else. But that is not so true.
The fact is that 99% of real estate agents and real estate companies do not know how to do the most important thing that home sellers need. The reality is that they cannot answer the question [qa id="15899"] We know that 94% of last year's homebuyers used the internet when buying their home, yet most real estate companies have no clue how to prepare a progressive property marketing plan that seeks out and finds homebuyers on the internet.
So do your homework before you interview a real estate agent for the job of selling your home, or might end up stuck with somebody that you will be dealing with for a long time, and who will not sell your home.
Real Estate Disclaimer #2 ~ Everything You Need Is On The Internet
The fact that 94% of homebuyers are using the internet is important enough to understand that it was worth repeating. This is actually very good news for home sellers. The internet is the trading grounds for homes now, and the internet has all of the free tools you need to determine which real estate company to hire for the job of selling your home.
Smart home sellers will read How The Internet Has Changed Real Estate Marketing and put its lessons to good use. The will its lessons to better understand how the internet is the market place for home sales now and the selection of a real estate marketing firm is critical. With less than 40% of home sellers finding success in 2011, the savvy home sellers will be working with the top internet marketing real estate firms that exist in their areas.
Fortunately, finding homebuyers on the internet is outlined in Home Buyers Leave Clues On The Internet, and home sellers who understand this will be better prepared to hire the right company in 2011.
Don't Forget The Real Estate Disclaimer
Consider yourself warned. If you hire "just anybody" for the job of selling your home, there is a great likelihood that you will be disappointed. The majority of "wanna be" home sellers in the US will fail to sell their homes in 2011, don't be one of them because you thought it was a breeze.
You have now been informed. Please pass this real estate disclaimer along to your friends and family members so they will understand as well.
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.