How Long Should You List Your Home For Sale

Posted by Joe Manausa on Tuesday, August 27th, 2013 at 11:24am.

How long should you list your home for sale with a real estate company?

How long does it take to sell a home? Does it take a year? Six months? Three months?

I get this question quite often from people who failed to sell their home with a previous company and are concerned they will be trapped again into a contract that will lock them up for another half a year.

But as you will see, it's a lot shorter than you might think.

List Your Home For Sale For The Right Length Of Time

List Your Home For SaleIt doesn't take six months to sell a home.

In fact, I would argue that in most areas (including the Tallahassee real estate market), the majority of homebuyers are using the internet.

If a home is marketed with a powerful internet marketing plan, then the home will reach 95% of the buyer pool within a week of being on the market.

So the answer to how long it takes to sell a home is based purely on the depth of the buyer pool compared to available supply of homes for sale.

We call this liquidity in real estate.

Of course, it's called liquidity in any type of market where a commodity is being sold.

So how long should you list your home for sale? If a well-executed internet marketing plan can reach the majority of people who might want to buy your home within a few days, shouldn't a month be all that is needed at most?

List Your Home For Sale With An Escape Clause

If a home is properly priced and aggressively marketed, and if there are ample buyers in your price range (in Tallahassee, this would be homes below $400,000), then you should be under contract within a few weeks at most.

Gone are the days where "real estate market time" is a factor. This is a bogus statistic any longer in real estate (you can read why market time in real estate is a myth), you will sell your home when you do the right things. Period.

In the old days, it took several weeks or even months to expose a home to the full buyer pool. We might need to be in a magazine that wouldn't be published for several more weeks. We had to take pictures and get them developed. We had to prepare collateral material (flyers, handouts, etc.) that needed to be printed and set-up for delivery.

But not today. I can reach 95% of the potential buyers for your home in 4 to 14 days, and that is when I expect to sell your home.

That is why I offer an escape clause for you when you list your home for sale with Joe Manausa Real Estate. I don't want to "trap you" into working with me, I want to sell your home. And I want you to be happy with our service.

If you are ready to list your home for sale and want some expert advice, simply drop me a note and we can help you determine your best course of action today.

Joe Manausa, MBA is a 27 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.

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