A great blog article yesterday accurately reported that invisible homes will not sell.
The author pointed out that one of the primary reasons that homeowners fail to sell their home is due to a lack of visibility on the internet, and I agree (with one strong caveat) with the blogger.
In his article titled 7 Reasons Why Your House Won't Sell, Alan May's 4th point was:
Your property won't sell because you're invisible. Today's buyer comes from the internet, almost exclusively. Have you (or your agent) simply plopped the property on the MLS, and started praying? Are you on all the websites...(Trulia, Zillow, Craig's List, Google Base, etc...) all the places that buyers are searching? If not, you need to be, now! Don't try to be a secret, in today's electronic world. You want to be found, and the sooner the better.
But that got me thinking ...
If you are listed with a REALTOR®, then you are on most of those sites. And if you chose to hire Joe Manausa Real Estate, then you are on well over 500 sites through our relationship with Joe Manausa Real Estate. So it would seem that most home sellers are visible in this market, yet roughly 6 out of 10 home owners listed with a REALTOR® last year failed to sell their home!
The real estate graph above is a current measurement of the outcomes from homes listed over the past few years and recorded as a 365 day trend of success/failure rate. Currently 58% of homeowners who tried to sell their home last year failed! And these were sellers who thought they were visible because they were listed with a REALTOR® and were exposed on "all the important real estate web sites!"
We know that 94% of homebuyers are using the internet, so it is important that you avoid being part of the small group of invisible homes that are not seen. But obviously, just being seen on the national real estate sites won't get your home sold either. More important than "being seen" is "how you are seen," and that is why you absolutely must understand the difference between active and passive internet marketing. Our Progressive Marketing Plan was built with this understanding and it is working wonders for people who have to sell a home today.
You Do Not Have To Have An Invisible Home
Check out our method to not only market a home on over 500 places on the internet, but more importantly how we target the locations where ready-buyers are decision-making today! This targeted marketing plan can put you with the 42% of home sellers who successfully sold their home and moved on with their lives.
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.