I thought I might provide some insight on How Home Values Are Determined. Everyone who owns a home typically likes particular aspects of that home. But these likes and dislikes have less to do with value that you might think, so let me give you some value-thoughts to chew on:
- Value is a moment in time, and is based on what else buyers can buy, the day they go out and look at your house.
- Prices are not forever, because values are fluid. They go up, and they go down, depending what other sellers do with their prices.
- Value is never an isolated concept, its always relationship concept, value in relationship to what other people buy.
- Agents and Sellers set prices, but buyers determine value. This is critical because we can set prices all day long, but we don't have any control over the market. The buyer will tell us if the price is right.
I often times find that home owners do not know how home values are determined and I find that one of the biggest roles that real estate professionals have is to continuously remind our Sellers of this.
When somebody decides to sell their home, they think about what they want for it and they think about what they will do with the proceeds. Unfortunately, none of the buyers for the home care.
Some of the key things seller's think about that buyers do not consider important ...
What does not affect value?
- What you paid for the house
- Your remodeling costs
- The amount of cash you need to buy your new house
- What you want for your house
- What I say your house is worth
- What other real estate agents say your house is worth
- What an appraiser says your house is worth
- What the tax assessor said your house was worth
So, how do we know how home values are determined? They are determined by what a buyer is willing to pay in today's market, based on the comparison of your house with others on the market, both here and in other neighborhoods. (Analogy: Buyers don't just say" I'm only going to buy in the Golden Eagle Subdivision in Tallahassee." They don't look just in the Golden Eagle Subdivision; they look at a larger category of inventory, across many subdivisions in Tallahassee. They screen price range, bedrooms, bathrooms, school zones, etc.)
Who determines value?
BUYERS - I have never, ever spoken with a buyer who said, " I don't like that house on Elm Street, but let's go look at comparable properties to determine its value." Buyers don't care about comparables (nor the value of your home) unless they like your home. The most critical data you can operate off of when determining the value of your home is from the homes available in the marketplace the day the buyer goes out and shops.
People with their homes on the market are competing with the other people and builders who have homes on the market. The number of Buyers is limited and you have to be the best deal if you want your home chosen. Do not ever misunderstand that you are in a race; a competition to attract the best buyer for your home!
UNDERSTANDING CHANGE DYNAMICS
If the market changes tonight and your competition all drop their prices $5,000, then you wake-up tomorrow over-priced. And you have to do something about it. This is the concept of "value is a moment in time." Do not ever think that you have "set" the price on your home and that you do not need to pay attention to value movements in your marketplace.
WHY DOES EVERYONE TALK ABOUT COMPS?
"Comps" is a real estate industry term, short for comparable property sales in the past, that many people errantly rely on to determine value. The critical error that they make is the assumption that markets don't go up and don't go down! BAD ASSUMPTION! No other commodity works that way! Why would houses?
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.