Anybody who has been in the real estate business for more than a week can tell you that "real estate is local," so why are most real estate companies focused on marketing a house for sale in Tallahassee on the large aggregate sites that are anything but local?
I suspect it has something to do with the hype about traffic, the fact that these sites get millions of visitors from all over the world. I guess if you think that raw exposure is the key to promoting a house for sale in Tallahassee, then simply advertising the house on the most active websites should certainly get it sold. Right?
The World Does Not Care About A House For Sale In Tallahassee
Consider this. The heart and soul of most listing agents' ability to get your home sold lies in their promise to put your home on the large real estate websites. They tell you "list with me" and I'll put your home on the following sites:
Realtor.com * Homes.com * Zillow.com * Trulia.com * Century21.com * Coldwellbanker.com * Remax.com * yahoo.com * bing.com * google.com ... and the list goes on and on.
But do you know what all of those sites have in common?
All of these sites share one trait ... 100% of all homes that failed to sell last year were featured on those sites. Think about it. Is being on those non-local real estate websites critical to getting a home sold?
House For Sale In Tallahassee - Be Local
People who want to see homes are on the large websites, but people who are ready to buy a house for sale in Tallahassee are already using the best map-based property search tool on the internet. They have registered their exact requirements, and they are waiting for a home that fits their specific needs.
These are local real estate buyers, not real estate shoppers and "sight seers." If you want to best market a house for sale in Tallahassee, then be there, be prominent, and be ready to move.
Joe Manausa, MBA is a 27 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.