Today's home selling technology requires home owners to have an understanding of where their house fits into the flow of the real estate market when it comes time to sell a home in Tallahassee. We can no longer afford to "test the market" without suffering costly consequences if we are serious about moving from our current home to the next.
The evolution of home selling technology has quickened its pace in recent years. It seems for the longest time a sign in the yard and a home flyer distributed to the neighbors was all the "hi-tech" we had to be. The key was getting the word out and the rest would take care of itself.
Over the years, the sign evolved to advertisements in newspapers, magazines, MLS systems, radio, television, and then ultimately the internet. During all of these changes of marketing mediums however, their was a consistent pattern of how we would promote a home for sale in Tallahassee. We always "promoted" the property to everybody.
With past home selling technologies, we had no way to target home buyers (as opposed to information seekers and home shoppers) and put the right property information in front of them at the time they were ready to make a purchase decision. Most of the time, we wasted our resources promoting properties to people who were not even in the market to buy a home in Tallahassee.
Home Selling Technology Finds Home Buyers
The old ways are not working too well today. Our recent measurements show that there was a 60% failure rate for home owners who tried to sell their homes in 2010, and that rate is currently rising. The old "set it and forget it" real estate marketing plan which is used by 99% of real estate agents is no longer effective.
Today, we utilize live metrics to analyze traffic patterns on the internet to literally herd home buyers to our specific properties for sale. We are able to use the massing power of the internet to determine shopping patterns and then we laser focus our property listings in Tallahassee to the home buyers who are most ready to make a purchase decision. Having a background which includes statistical analysis is wonderful for today's modern real estate marketing expert.
If you would like a snapshot of how a Progressive Marketing Plan differs from a traditional home selling plan, you should check out our short video (you can click the picture to the left in this blog post). You will see a few of the ideas that we implement based upon the loads of data that we acquire and process each and every day of the home selling process.
If you want to sell a home in 2011, I strongly encourage you to take your time when it comes to the selection of a real estate company. When you interview with a real estate agent, ask to speak to their broker in charge, and ask them to demonstrate how they harness all of the resources of the internet to put your home in front of the buyers who actually will want to buy it.
Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.