Sixty four percent of all home sellers hire the first agent they talk to, making it the greatest home seller mistake of them all.
But the 36% who are wise enough to interview more than one real estate agent all make the second worst home seller mistake.
So if you are thinking about selling a home, or if you failed once already and are ready to interview agents for the job of selling your home, why not skip the mistakes altogether and do it right.
The 2nd Worst Home Seller Mistake
Most people do not consider what it really takes to get a home sold for top dollar, so they typically just hire the first agent with whom they speak (mistake #1). But 36% are smart enough to interview multiple agents, but they fail to take the right steps to properly evaluate the agents they interview.
The second worst home seller mistake is conducting interviews in the home that is being sold.
At first blush, you might be thinking ... so what?
But the house is the product, and you are not trying to decide which product to sell.
You are trying to decide which company has the ability to best market your home for top dollar.
An agent might come to your home and "sell you" with great charisma and personality, but is that individual real estate agent's personality the basis of a properly constructed real estate internet marketing campaign that will drive thousands of people to see your home?
When you interview agents inside your home, the only thing that separates one agent from another is personality and the quality of their presentation (not their ability to sell your home at its highest value).
How To Avoid The Home Seller Mistake Path
And then conduct those interviews at the real estate office of each agent, so that they can introduce you to the people that will be working to market your home.
The kind of targeted exposure that is needed to get top dollar when selling a home can not be done by an individual. In fact, most real estate agents are not trained in internet marketing and thus might try to sell you on old fashioned techniques that no longer work consistently today.
It's no wonder most home sellers have to renew their listing agreement or find a new real estate agent after the first one fails to sell the home.
Regardless of your location, if you would like advice on completely avoiding the home seller mistake path, just drop me a note and let me know how I can help.
Joe Manausa, MBA is a 25 year veteran of real estate brokerage in the State of Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.