One question that I get several times a month is who "does" my real estate newsletters and is this a service that can be purchased for other real estate markets.
The questions mostly come from real estate agents from outside of the Tallahassee housing market, and I'm flattered that they like how they are done.
Currently, we have nearly 5,000 people who have chosen to subscribe to the Tallahassee Real Estate Newsletter, and we're hoping to double the list over the next twelve months. But as far as the questions go, this is how each edition of our real estate newsletters is done:
No Cheesecake Recipes In These Real Estate Newsletters
Several years ago, I decided to publish a series of real estate newsletters with the intent of being a solid source of information relating to real estate trends in Tallahassee.
No matter which service I found, they were filled with the types of articles that I would never read. I was not looking at spamming people to death, I was looking to inform. Some of the "industry leading" real estate newsletters even bragged about providing world-class recipes for our readership.
Thus I determined that I would need to author my own series of real estate newsletters, and I decided to design them from the ground up. Being comfortable with MS Office products, I chose Microsoft Publisher and purchased a book that showed me how to Use Microsoft® Publisher to Plan, Write and Design Great Real Estate Newsletters. Additionally, I use Microsoft Excel to store my long-term data and to create the graphs that provide the visuals for our reports.
When you subscribe to the Tallahassee Real Estate Newsletter, I will guarantee you this: You will get an analytical view of current trends in the Tallahassee real estate market. If you have a stake in our market, it will help you make better decisions. If you are from another market area, it will likely give you some good ideas as to why things are happening in your market and will show you a methodology for tracking your local market conditions.
Real Estate Newsletters Should Be Tightly Focused
The focus of my real estate newsletters is on the Tallahassee real estate market.
I occasionally cover national and regional real estate issues, but my specific intent is to provide the information that my readers need to have an advantage in the Tallahassee housing market.
While the content is fairly analytical, I try to provide explanations for each chart and graph that I use. I show trending information, the type of stuff decision makers need to know.
Over the years, the Tallahassee Real Estate Newsletter has evolved to a monthly publication (typically 9 pages), nested within single page "Weekly Specials" that offer one quick view of current market conditions.
Our real estate newsletters are delivered, free of charge, to our subscribers' email inbox, every Monday morning before 9.
If you think our real estate newsletters will help you better understand the real estate market, I encourage you to subscribe to the Tallahassee Real Estate Newsletter below (and we look forward to any feedback you feel like providing).
Joe Manausa, MBA is a 24 year veteran of real estate brokerage in the State of Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.