We Want Boomers To Choose Tallahassee

Posted by Joe Manausa on Friday, August 19th, 2011 at 9:58am.

Baby boomers who learn about the many benefits of living in our area will choose Tallahassee.

Choose TallahasseeChoose Tallahassee: There was a nice article in the Tallahassee Democrat Online yesterday, written by Elizabeth M. Mack, that announced the new Choose Tallahassee initiative, designed to lure more baby boomers to the Tallahassee area. Simply put, this is the very kind of thing that is needed to begin the real estate recovery in Tallahassee.

I have stated often that population growth is the key to fixing the housing market, and Choose Tallahassee could do wonders for that purpose. Every time you bring one more person to live in the Tallahassee area, you not only consume another housing unit, but you also create jobs in the service sector. This is the kind of natural stimulus that we need.

According to Dave Bruns, marketing manager for AARP’s Florida State Office, the boomer market is so vast that even a small degree of success could literally wipe-out the glut of existing homes that have burdened our real estate market. Mr. Bruns pointed out:

“If we manage to attract one tenth of one tenth of one percent of the market, that would be 2,000 new households,” Bruns added. “That would be an enormous impact on the community.”

Currently there are just over 2,400 homes for sale in the Tallahassee MLS in Leon County, so the addition of 2,000 new households could go a long way.

Choose Tallahassee For All Of The Right Reasons

I believe that many of the baby boomers who come to learn about all of the benefits of living in our area will choose Tallahassee as a great place to spend “the best years of their lives.” Not everybody wants to live at the beach, there are many of us who appreciate the four seasons, the rolling hills, and access to a city full of people who are warm and friendly. Our area might have over 300,000 people now, but locals will tell you, it is like living in a small town.

Choose Tallahassee if community matters. Choose Tallahassee if you like to know your neighbors, as many larger cities just cannot compete with the southern hospitality that baby boomers will find in Tallahassee. While I was born and raised here, I did choose Tallahassee when I completed my time in the Army. It’s not just for baby boomers, as I believe it is the best place in America to raise a family too.

Choose Tallahassee Needs All Of Our Help

If you want to see the many benefits of a marketing initiative like Choose Tallahassee, help spread the word. When you see positive articles on Tallahassee, share them! Put them on Facebook and any other social media applications that you use. The viral effect of all of us spreading the word about the benefits of living in Tallahassee could help restore our local economy, as well as the slumping housing market. You can be part of a great support system for Choose Tallahassee, so help spread the word!

Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.

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