What do you do when you are checking out a real estate company to work with? Do you pull out the local newspaper and check in the advertisements for homes for sale? Do you ask your friends and family members for a referral to the best real estate company in Tallahassee? Do you go online and google "Tallahassee real estate company?" I hope this brief little article will give you food for thought on the best methods for choosing a real estate professional to assist you in buying a home and selling a home.
International Affiliation Will Enhance Exposure To Your Home
All across America, little local real estate companies are losing ground to the internationally networked franchises. In today's world, information is everywhere. So much so, that being everywhere without a well-positioned platform is not very helpful. Since "real estate is local," a company needs to be local "everywhere."
But real estate is also international. The world keeps getting increasingly smaller and people are relocating to Tallahassee and other locations due to known opportunities that were not so well known even a few years ago. A company with international affiliations enhances opportunities for both buyers and sellers.
Online Presence Required To Find Local Real Estate Buyers And Sellers
It is not enough to lean on the reputation an international affiliation, a local real estate company should optimize its exposure and relationships in the local community. A real estate company without a current real estate web resource is most likely not drawing the traffic that is needed to help Sellers' fully expose their property. At a bare minimum, you should expect a great real estate company to host a daily blog and provide the kind of market statistics regularly that buyers and sellers will be searching for on the internet. You might be surprised what can be done at a local level.
One easy way to see who is drawing the most localized traffic is to go to a web site like compete.com which measures internet traffic. All you have to do is enter the web sites that you want to know traffic information about and the site generates nice reports in no time.
The graphic below shows the top three real estate companies in Tallahassee and how they are drawing internet traffic to their respective local sites. Two of the three companies are drawing just over 1,000 unique visitors each month, while one is hosting over 75,000 visitors! Which one would you like handling the job of selling your home today?
How To Choose A Realtor
It seems to me that choosing a real estate company is a very important task for most families. The difference between hiring a great real estate company and a not-so great real estate company can be a difference of tens of thousands of dollars or more. My advice is to do your homework and choose the real estate company that brings all the pieces to the table for you.
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Joe Manausa, MBA is a 26 year veteran of real estate brokerage in Tallahassee, Florida and has owned and managed his own company since 1992. He is a daily blogger with content that focuses on real estate analytics and providing his clients with a tactical advantage in today's challenging market.