Comments on: How To Avoid The Biggest Mistake In Real Estate http://www.manausa.com/avoid-real-estate-mistake/ All About Tallahassee Housing Fri, 19 Mar 2010 21:22:09 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Best Real Estate Blog http://www.manausa.com/avoid-real-estate-mistake/comment-page-1/#comment-5964 Best Real Estate Blog Fri, 26 Jun 2009 18:04:33 +0000 http://www.manausa.com/blog/?p=1300#comment-5964 [...] How To Avoid The Biggest Mistake In Real Estate [...] [...] How To Avoid The Biggest Mistake In Real Estate [...]

]]> By: Joe Manausa http://www.manausa.com/avoid-real-estate-mistake/comment-page-1/#comment-458 Joe Manausa Tue, 21 Oct 2008 23:56:42 +0000 http://www.manausa.com/blog/?p=1300#comment-458 Thanks Julie. Once the right price is set, the marketing plan is the next critical element. Thanks for the feedback! Thanks Julie. Once the right price is set, the marketing plan is the next critical element. Thanks for the feedback!

]]> By: julie http://www.manausa.com/avoid-real-estate-mistake/comment-page-1/#comment-459 julie Tue, 21 Oct 2008 20:30:56 +0000 http://www.manausa.com/blog/?p=1300#comment-459 Pricing is a big part of selling your home - totally agree with you on this one - it's something to get right at the beginning to avoid "chasing the market". But it's not the only element involved in marketing a home. I also think that it's important to actually sell your house to SOMEONE, not just ANYONE!! In other words, if the house is perfect for a family, pitch the benefits of it being a great family home. If it's perfect for an investor, give the numbers and show why it's perfect. Then, back up this appeal to the emotions of that buyer type with some pictures that show the features. It's marketing 101 (know your prospect!), but I have seen an awful lot of listings that just use the same old boiler plate statements like "Newly renovated home on a quiet street". In a slow market we have to be better marketers than that. Pricing is a big part of selling your home – totally agree with you on this one – it’s something to get right at the beginning to avoid “chasing the market”. But it’s not the only element involved in marketing a home.

I also think that it’s important to actually sell your house to SOMEONE, not just ANYONE!! In other words, if the house is perfect for a family, pitch the benefits of it being a great family home. If it’s perfect for an investor, give the numbers and show why it’s perfect. Then, back up this appeal to the emotions of that buyer type with some pictures that show the features. It’s marketing 101 (know your prospect!), but I have seen an awful lot of listings that just use the same old boiler plate statements like “Newly renovated home on a quiet street”. In a slow market we have to be better marketers than that.

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